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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Visualising knowledge with MyHub.ai and ChatGPT (newsletter 2)
mathewlowry.myhub.ai
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"If Charts lie, ChatGPT visualisations lie brilliantly". Exploring knowledge visualisations powered by ChatGPT, which can be particularly problematic because of the way the LLM's hallucinations - already hard to spot by their very nature - are also hidden behind the visualisation. But they have real potential as a creative muse.

ChatGPT Explained: A Normie's Guide To How It Works
www.jonstokes.com
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Jon Stokes thinks "people are talking about this chatbot in unhelpful ways... anthropomorphizing ... [and] not working with a practical, productive understanding of what the bot’s main parts are and how they fit together."So he wrote this explainer."At the heart of ChatGPT is a large language model (LLM) that belongs to the family o…

30/03/2023
Bing Is a Liar—and It’s Ready to Call the Cops
www.motherjones.com
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When James West "joined a small wave of users granted early access" to the new Bing (I'll call and tag it "BingGPT"), powered by the same LLM behind ChatGPT, which is "a great party trick ... powerful work tool, capable of jumpstarting creativity, automating mundane tasks", he soon "noticed strange inconsist…

Who’s doomed, according to ChatGPT
mathewlowry.medium.com
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"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…

The Mechanical Professor
oneusefulthing.substack.com
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ChatGPT... is going to change our world much sooner than we expect, and much more drastically

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