Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
www.niemanlab.org
“The website and the apps are based on the rhythm and structure of the newsletter now.”... daily briefing... published as an email newsletter, in Føljeton’s app, and on its website...features a mix of original reporting that focuses on a single topic each week ... cultural writing, an editorial, and curated links... (USD $7.55) per month... When …
digiday.com
they’re not the game-changer he thought they’d be... We have to stop trying to find a single problem. It needs to be solved in a million different ways, every single day.
www.poynter.org
covering trials can be tricky... trials don’t always unfold in orderly narratives. Instead, they develop in fits and starts, depending on which witnesses are called and which exhibits the prosecution and defense choose to enter.... attorneys don't actually build narrative... The challenge... to create a way to track those arguments as they're made…
techcrunch.com
the new application is to deliver a round-up of curated news stories to readers, meant to be viewed first thing in the morning ... presented on eight different cards... the app’s content is able to be digested fairly quickly. Users can ... clicking a link to view the longer article, but they can also just use Refinery29 This AM to flip through car…
thenextweb.com
2015 is the Year of the Card. Screen-size cards are everywhere, from websites to native apps and are designed to look like their physical counterparts. It’s an easy way for you to shuffle through a series of digital containers with the flick of a thumb...cards are a style that seems just made for apps.
www.bbc.co.uk
we want to create use cases for people with limited time available to explore news stories on the mobile ... challenge is to provide the news in a quick, snappy format while also providing the opportunity to deepen their understanding when needed. As well as providing summaries and deeper information we feel this approach could lead to news bec…
medium.com
the notion of functionality lifting itself out of app silos and being made available as services.... pieces of micro-content and micro-functionality surfacing as cards... a constellation of screens, regardless of whether it’s a desktop, laptop, tablet, phone, watch, or whatever ... an app-based channel for cards... your conversations and the f…
medium.com
"We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content ... the result of the rise of mobile technologies... from many pages of content linked together, towards individual pieces of content aggregated togeth…