Overview: Content Strategy

recent UK election was a quarrel about the character of politics...Labour Party argued that it can be used for good... Conservative Party claimed that politics is bad... promised to... ‘get Brexit done’, so that we can all forget about it ...wage war on the political process, on trust, and on truth. Ensure the whole experience is miserable, bewild…

despite this being an election defined by Brexit, there is no substantive discussion of Brexit...Labour have failed to fill out what their ‘sensible Brexit’ would look like... the Conservatives have said little beyond their ‘get Brexit done’ slogan...the real and difficult choices ... Johnson would immediately face over Brexit... from one of the c…

Wylie ... the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.... In 2014 Steve Bannon ... was Wylie’s boss. And Robert Mercer... Republican donor, was Cambridge Analytica’s investor... to bring big data and social media to an established military methodology – “information operations” – then t…

‘Vote Leave Take Control’ and ‘Make America Great Again’... future-focused, inspirational and told a sufficiently broad story for enough people to see a reflected image of themselves and their country that they could feel good about... get out of rebuttal mode, ditch the anaemic, snore-inducing, negative messages ... and go all in with a muscular…

Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think.

An MP blaming his own failings ... on evil Russians ... without a slither of evidence. Post-truth much? ... Remainers cannot accept that a majority of people are simply rationally opposed, to ... the EU.... he’s so stunned that there are people out there who think differently to him that the only way he can make sense of it is by imagining thes…

Brexit, as experienced by a British-Australian comms guy in Brussels.

an organization dedicated to "ever closer union" has never faced a setback as profound as the looming departure from the UK, and it’s natural to wonder if this doesn’t mark the beginning of a larger unraveling.... Rather than a prediction or a hot take, here’s a way to think through the different alternatives.

“Four years later, this Tweet probably best illustrates, in a single image, the mistaken assumption underlying the failed UK Remain campaign…” - a post-Brexit update of my January 2012 post on BlogActiv, over on Medium.