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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

From #EP2009 to #EP2019: a lost decade?
medium.com
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It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …

Somewhat ironic that Sidewire won’t itself respond
medium.com
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My sadly underwhelmed response to @sidewireinc’s gr8 “Today’s Internet is Optimized for Noise”

The Social Network is Yesterday, The Interest Feed is Tomorrow
medium.com
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the value of curation combined with a second, algorithmic step: personalization. Fill a barrel with the best of the best. Now when I walk in, based on insights about my taste and what I’ve selected in the past, choose *for me* from the barrel. Wow! Thanks! - Why I Unfollowed You on Instagram — Medium

Slaves Of The Feed
medium.com
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There is no shortage of content aggregators and aggregators of aggregators... give us a better overview of all the sources of information we have subscribed to and found ourselves now depending on... Constantly checking our feeds for new information, we seem to be hoping to discover something of interest, something that we can share with our ne…

Nuzzel wants to bring social curation to publishers
www.niemanlab.org

an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by your friends... a very efficient way to use the curation you’ve already done of your Twitter followers to curate news... what we’re not doing is semantic analysis, and scanning keywords in articles. Nor are we using human editors ... If …

why every news organization should have a river
www.niemanlab.org

News isn’t just a product, it’s a community... How do you start a river, from a content point of view? It’s just a list of feeds. You can add to the list, or remove from the list. You’re the curator, though you’re not just curating stories, you’re curating flows. - Dave Winer: Here’s why every news organization should have a river » Nieman …

Automatismes et aspects sémantiques - SeenThis
seenthis.net
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Seenthis dispose de fonctionnalités lui permettant de déterminer la langue des messages... - le message global est analysé, - les paragraphes de citation à l’intérieur du billet sont analysés à part. De cette façon, je peux écrire un billet en français, contenant des extraits en anglais et en espagnol. Seenthis est capable de déterminer la…

SeenThis
seenthis.net
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Du short-blogging sans limite de caractères. De la recommandation de liens. Des automatismes pour rédiger facilement vos messages. Des forums sous chaque billet. De la veille d'actualité. Une thématisation avancée. ... Seenthis propose le concept de « short-blogging » : du blogging de référencement au travers de billets dont la taille n'est pas…

Automated Multilingual Content Analysis: A New Approach to Estimating Conflict from Parliamentary Speeches Across Languages
ecpr.eu
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Something for the bloggingportal reboot, courtesy @ronpatz: "quantitative text analysis has provided useful tools to extract policy positions from text or estimate sentiment of political speech, the application of such techniques is hitherto limited to monolingual contexts. We present a possible solution to this problem by presenting a reliable…

How the Washington Post used data and natural language processing
knightlab.northwestern.edu
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Good intro to WaPo's Clavis recommendation engine ... "technology that figures out what stories are about, categorizes them by topic, and assigns each a series of keywords. It runs that same process on the Post’s readers and identifies their presumed interests based on stories they’ve read. Clavis then pairs readers with stories... the Post imp…

Checking out Prismatic's Interest Graph API
getprismatic.com
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"Our Analysis APIs analyze text or web pages, extracting metadata and classifying with topics (Functional Programming, Celebrity Gossip, or Hotels) and aspects (review, news, product, video). Analysis APIs can be used to label and organize content, recommend similar content or to build rich user profiles that enable personalization."

Finally decided to kick Medium’s tyres
medium.com
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Finally kicked Medium’s tyres. Result: an unfair comparison between my post originally on BlogActiv with a new version on Medium. Unfair because Medium is all about the content [and] I reduced the historical blah-blah... Medium’s editor is as good as they say, import post function worked like a dream.

Taboola gets $117M to build a Google Now for content
gigaom.com
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"Taboola isn’t the only company trying ... Outbrain, Gravity ... Google and Facebook have their sights set on the same goal... Google Now... will start recommending content from specific partners like The Guardian. The Facebook newsfeed algorithm is designed to do the same." - Taboola gets $117M in funding to build a Google Now for content — Tech…

NYT's Hive: open-source crowdsourcing tool
www.niemanlab.org

"With Hive, a developer can create assignments for users, define what they need to do, and keep track of their progress in helping to solve problems. " - The New York Times R&D Lab releases Hive, an open-source crowdsourcing tool » Nieman Journalism Lab

When will we get a RealClearEurope?
mashable.com
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"Readers spend a lot of time on RealClear's sites... because there's a seemingly endless amount of well-curated links to top publications writing about the big news stories of any given day... The result is a true smorgasbord of opinion, rather than a collection of links aimed at furthering a particular point of view... The expert level of curati…

Trove = algorithmic filters + human curators
gigaom.com
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"Trove wants to get to the holy grail of content by combining the power of algorithmic filtering and the abilities of human curators. So Trove allows you to follow curators and their news-feeds, but also recommends articles and topics based on what it knows about you " - Slashdot founder Rob Malda on Trove and fixing the problem with Twitter — Te…

Picking the right Semantic APIs
knightlab.northwestern.edu
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"These APIs will usually take text in the form of a file or URL, and ... identifies the topic of the text you submit, and/or finds “named entities” in the text.... include people, places, organizations, nations... Given that there are several APIs that offer similar services, how can we (and you) choose between them?" - Semantic APIs, what to co…

Can Longform Become A Netflix For Journalism?
www.fastcolabs.com
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"What's fascinating about Longform isn't its success... but how it went from a fairly simple website to an ambitious world-changing platform by nothing more than user feedback. No abstract theories... Just the simple power of going iteratively from MVP to a product people want... the new Longform app allows you to follow individual writers' wor…

Google Taxes in Spain and Germany
medium.com
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In Germany, "the government forced Google to pay newspaper editors if they were included in Google News... Google excluded all newspapers from Google News and asked anyone wanting to be listed to reapply explicitly declaring that they renounced to be compensated. All newspaper did reapply not wanting to miss out on the traffic it generates. Google…

Projects — Agile Knowledge Engineering and Semantic Web (AKSW)
aksw.org
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"Triplify tackles the chicken-and-egg problem of the Semantic Web by providing a building block for the “semantification” of Web applications. Triplify provides small, light-weight plugins for database-backed Web applications and exposes semantics as RDF, Linked Data and JSON"

conTEXT -- Lightweight Text Analytics using Linked Data
context.aksw.org

experimenting with this for the bloggingportal reboot

Commented: Why blog?
scripting.com

"when you figure something out that's not trivial ... you're wasting it on Twitter or Facebook. ... The mission of blogging is to empower all of us to go directly to each other with our expertise. So if you know something as well as anyone else, or you learn something or know something that should be shared, then you should share it on your blog. …

18/03/2014
Is aggrefilter a good word?
www.mondaynote.com
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Les Echos looks to be doing what I have long dreamed to do for the bloggingportal reboot - deploy semantic analysis to aid content discovery and to underpin a new wave of media and comment. But do we have to call it an 'aggrefilter'? "Les Echos launches its business news aggrefilter ... to gain critical working knowledge of the semantic web." …

Facebook's Paper Doesn't Scare Other News Apps
mashable.com
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"All of these things are using human powered context to organize and curate content in a better way. This is the rise of editors. It used to be bloggers and now it's organizing all of the activity with proper editors and direction... "

Newspaper: Article scraping & curation
newspaper.readthedocs.org

One for for the Bloggingportal reboot toolbox: "Newspaper is an amazing python library for extracting & curating articles ... delivers Instapaper style article extraction.” - Newspaper: Article scraping & curation — newspaper 0.0.2 documentation

News curation news: 2 Inside(.com) stories
mathewlowry.myhub.ai
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Interesting points emerging from the first two articles I’ve seen about Jason Calacanis’ his new venture, Inside.com.

eDiscovery by SearchBlox
www.searchblox.com
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"Concept search allows users to specify a concept and documents that describe that concept to be returned as the search results. It is a technique to identify potentially relevant documents when a set of keywords are not known in advance. SearchBlox uses text clustering, which is a technology that analyzes a document collection and organizes the d…

Competition: rebrand bloggingportal (updated)
mathewlowry.myhub.ai

It's not strictly necessary to rebrand bloggingportal, but everyone I've spoken to thinks it's a good idea, so why not have a little competition?

EU blogging by the numbers: 317k+ posts, 21 languages
mathewlowry.myhub.ai

Data from bloggingportal.eu, extracted by BrusselsBlogger, gives some idea of the dominance of English as a blogging language on EU policy.

Want To Fund Your Kickstarter? You're Not Steve Jobs--Ask People What They Want | Co.Exist | ideas + impact
www.fastcoexist.com
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" "It takes courage to talk to customers but you have to do it,” Ritson would say. “First the qualitative, then the quantitative," he repeated. Interview customers (qualitative) before you create surveys (quantitative)."

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