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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Happy Birthday BlogActiv, and Bye Bye (for now)
mathewlowry.myhub.ai
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Saying goodbye to my oldblog on my old platform’s 10th birthday.

15/10/2017
Scienceblogs: an inspirationally cautionary tale for EU social media? (updated)
mathewlowry.myhub.ai

When I came to Brussels in 1991 it was as a science writer. It remained my profession for many years, so when scienceblogs.com was launched in 2006 I checked it out ... but never really had the time to follow it. Now via another (ex?)science writer, I hear news of scienceblog's sudden implosion following a tragic loss of ethical compass.

Launching a EU policy blogging platform (2007)
mathewlowry.myhub.ai
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I lead the team that created Blogactiv.eu, the first blogging platform focused on EU policies

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