Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.propublica.org
2015 MARKED PROPUBLICA’S most ambitious year to date in visual and interactive storytelling...here are some highlights from the year that was.
www.economist.com
A FEW trends emerge from the list of The Economist's ten most-read articles of 2015. The theme of inequality remains top of mind for our readers; articles about Asian-Americans, working-class males and inherited privilege all found their way into the top four. Many articles in this list are amongst our longer offerings, suggesting that readers set…
us9.campaign-archive2.com
The very best long reads of the yearChosen by Don Van Natta Jr. (@DVNJr) and Jacob Feldman (@JacobFeldman4)
www.hollywoodreporter.com
From HBO's 'The Leftovers' and critical darling 'Fargo' to Netflix's breakout hit 'Master of None,' THR's chief TV critic ranks 46 superior shows that made an impression this year.
www.niemanlab.org
Each year, we ask some of the smartest people in journalism and digital media what they think is coming in the next 12 months. Here’s what they had to say. - Predictions for Journalism 2016 » Collections » Nieman Journalism Lab » Pushing to the Future of Journalism
www.bloomberg.com
Our editors, writers, designers, and producers choose their favorite articles from outside Bloomberg.