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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Covering Climate Change and Countering Skepticism in Australia - Nieman Reports
niemanreports.org
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when climate skeptics in government and media control the message and the channels, it becomes fact for people like councilor Allen that Australia’s fires... have “nothing” to do with climate change... Climate skepticism runs deep in Australia, origin of ... Murdoch’s media empire... long history of climate science denial and diversion... in the w…

TL;DR: “From One Spokesperson To Millions”
mathewlowry.myhub.ai
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A tl;dr version of “From One Spokesperson To Millions” the brilliant 45-minute longread by @jessedee on taking one of the most successful campaigns of all time - Paul Hogan’s 1980s Tourism Australia campaign - and updating it for the age of user-generated content. Some key quotes:

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