Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
notes.andymatuschak.org
Interesting colection of notes from Andy Matuschak:Peripheral vision: "My physical workspace is full of subtle cues... together give me a kind of “peripheral vision”: when I’m doing one thing, it’s easy for me to fluidly notice other nearby things... Software systems, by contrast, often lack this kind of peripheral vision.". I started he…
notes.andymatuschak.org
Another echo of one of my recent posts (Simplifying Zettelkasten by working out loud), but almost certainly published before: "One of my favorite ways that creative people communicate is by “working with their garage door up,” ... giving a lecture about the problems you’re pondering in the shower; it’s thinking out loud".Essentially this…
notes.andymatuschak.org
Andy Matuschak's daily routine and content strategy appear similar, but much more complex, than my own. It starts with something we share: "When my days don’t go well, it’s often because something derailed me in the morning, and I never really got back on track", and manages his day so that he spends the first two hours of the day f…