Overview: Business

there are big issues with tags that limit their usefulness... tags are scattered... over 1 million unique tags. Many ... duplicates ... or so close that they have the same audience... represent each tag by a vector of numbers in a multi-dimensional vector space...find the meaning of these thousands of tags in a way that can represented by vector…

A glimpse into tomorrow's ultra-personalised web, when these technologies migrate out of marketing into CMS ... "an engine to generate custom sets of tags for each Web site visitor.... the next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes... These features go bey…

"an engine to generate custom sets of tags for each Web site visitor.... the next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes... These features go beyond Web page tags to capture data from mobile apps, from ad pixels served on external Web sites, and from other s…