Overview: Business

A glimpse into tomorrow's ultra-personalised web, when these technologies migrate out of marketing into CMS ... "an engine to generate custom sets of tags for each Web site visitor.... the next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes... These features go bey…

"we’ve applied econometric principles to the results of over 200 intranet surveys and… statistically pinpointed which intranet attributes most impact a user’s perception of their intranet. This first post... showing what employees prefer to look and find when they view their company’s intranet." Some surprising results, For example, although I'…