Overview: Business

social distancing ... led us to reconsider how we reach our audiences at scale ... through events... already conducted more than 15 large-scale virtual events... partner summit for over 4,000 attendees ... employee town hall with our CEO... Here’s what I’ve learned ...people show up to events to learn, network, and discover... to enable ... on a d…

Executive leaders are involved more than ever before in using online communities to solve important business issues ... But budgets are not keeping up with demand, and measuring value isn't getting much help from platform vendors... The majority of organizations have now deployed some form of community platform to help workers, typically in the f…

Social Media had its place in marketing during the early days, but as platforms (Facebook, Twitter, LinkedIn, Pinterest) have evolved brands/businesses have lost their ability to stand out... social media is a channel to connect with and provide value to your existing users...should be the responsibility of a cross functional team member who wo…

nothing about Federman’s job responsibilities at Fortune are traditional for a Time Inc. employee. He works closely with colleagues in editorial, public relations and marketing. He mines analytics for data about the best times to post stories and what’s connecting with readers. He identifies trending stories and occasionally writes one ... helps d…