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Overview: Business

Relevant resources

Medium, and The Reason You Can’t Stand the News Anymore
medium.com
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today’s news outlets are all in a no-win situation where they are forced to contribute to the causes of their own demise to survive... well-meaning people try to “fix” the news. But instead, those methods erode trust in all news outlets... You can draw a straight line from the bad incentive structure forced upon news outlets to the unprecedented d…

What BuzzFeed's Dao Nguyen Knows About Data, Intuition, And The Future Of Media
www.fastcompany.com
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To understand what makes BuzzFeed tick, you need to know how Dao Nguyen thinks about data... As the value of content approaches zero, "Having technology, data science, and being able to know how to manage, optimize and coordinate your publishing is the thing that gives you a competitive advantage"... One myth is data scientists are telling report…

With a bet on a platform strategy, BuzzFeed faces business challenges
digiday.com
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BuzzFeed has mastered the art of distributed publishing... 5 billion views per month ... across 30 platforms, from Facebook to Pinterest to Snapchat. In a month it does 3 billion video views, less than 5 percent of which are on BuzzFeed.com.... But BuzzFeed must navigate a thorny transition... What’s the ROI of (brand) cat videos? Marketers al…

Innovation: CMS, news media & personal productivity (TumblrHub last week, part 2)
www.linkedin.com

Part 2 of my second weekly roundup, where the overriding theme is innovation.

Circa's 1st Revenue Stream: Native Ads
adage.com
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Surprise surprise... "Circa is developing two types of ads: magazine-style full-screen banners, like Flipboard, and sponsored posts... which look and feel like editorial, created by a separate staff.... One future revenue possibility would be licensing access to Circa's article data to other publishers," - News App Circa Looks to Na…

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