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Overview: Business

Relevant resources

FIVE new LinkedIn tips
www.linkedin.com
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Does what it says on the tin.Prospect Commonality: ‘View recent activity’ on a connection's profile page "will show you what is hot topic for this prospect, what pain points they are suffering from, what’s getting them excited and what opportunities they are discussing"Hiding your connections: " Your competitor’s profiles are f…

Platforms, distribution and audience
ben-evans.com

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…

What is Employee Engagement?
www.melcrum.com

"the biggest impact on competitive advantage comes not from products, processes or technology, but empowered employees. And with the lines between Internal and External Communication becoming increasingly blurred, ensuring your people are engaged and empowered has never been more critical.... Leading Internal Communication teams are already bla…

Is that Gallup'Report 'Deeply Flawed'?
www.adweek.com
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"Gallup's State of the American Consumer ... appears flawed on multiple levels... based on surveys performed back in December 2012 and January 2013... a virtual lifetime ago... [moreover] "You don't poll consumers whether advertisements or marketing make them buy stuff. People will always say, 'No, I am not influenced... It's not an objective in…

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