Overview: Science&Technology

Latest on the K4P Medium Publication

it’s leaps-and-bounds more useful to prototype your UX with a user’s real content than it is to test with real ML models... By re-orienting the conventional AI paradigm from finding ways to make the machine smarter, to exploring ways to augment human capability, we can unlock far greater potential in machine learning... we have a tremendous opp…

bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.

Empathy mapping is a way to characterise your target users in order to make effective design decisions. User journey mapping is a way to deconstruct a user’s experience with a product or service as a series of steps and themes. Put simply, these methods encourage your stakeholders to think about user needs effectively,

In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me

In trying to access the federal programs which will allow her to afford college, Joanne must navigate the websites of multiple agencies. She finds dozens of government websites which all seem relevant to what she’s looking for. Joanne is confused. Are these programs related to each other? Are they even all a part of the federal government? Are any…

" Top tasks are the small set of tasks ... that matter most to your customers. Make these tasks work well, and you’ll be on the right track. Get them wrong, and chances are you’ll lose the customer. Top Tasks Management is a model that says: “Focus on what really matters (the top tasks) and defocus on what matters less (the tiny tasks).” Tiny ta…