don’t sell products and services to customers, but rather try to help people address their jobs to be done... most of the masses of customer data companies create is structured to show correlations... is taking companies in the wrong direction...home in on ... what the customer hopes to accomplish... the job to be done... When we buy a product, we…
a unique productivity philosophy called deep work. He carefully blocked out his day, and created space for long, uninterrupted hours to write ... tactics like travelling on foot to give himself more time in isolation and actively sought out isolated spaces to work... his latest book, Digital Minimalism... there's an implicit reward for the sha…
most deployments fall into the ‘deploy and pray’ category, a minority address known pain points and use cases, whilst only about 20% of projects involve a concerted organisation-wide roll-out aimed at creating a connected company. He argued that some kind of paradigm shift is needed to go beyond just adopting social technologies towards creating a…
In response to "The Tyranny of Agile"... Don’t get me wrong — in theory it sounds great to release half-checked, bug-ridden websites for your users to check in the name of agile... But websites delivering actual governmental services really badly IRL can ruin people’s lives...
Blog posts take hours to write, those great images need to be found or created and those social networks need to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slow persistence. It is a marathon and a journey not a sprint... you are bui…
A fun interactive setting out the 'ideal team & process' required for building interactives. Rarely seen in real life, sadly. - One Approach Leading Interactive Expeditions: Eric Cade Schoenborn | Creative Director | Knight Foundation
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