or
or
or
&

Overview: Psychology

Relevant resources

Why the insight & creativity sweetspot delivers better customer experiences
econsultancy.com
Card image

"what people really want is to be treated like individuals and given the tools to help themselves.... Rigour is the cold, hard fact of insight. Magic is the creative talent ... Without great insight, creative may be ill-informed or poorly targeted.... Meanwhile, a data-based body of evidence that isn’t supported by creativity fails to creat…

"Character-driven, emotional stories result in better understanding"
blogs.hbr.org
Card image

"recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors... to motivate a desire to help others, a story must first ... develop tension during the narrative... it is likely that attentive viewers/listeners will come to share the emotions of the characters in it and continue mimicking t…

Build a Culture of Innovation: Kill Mediocrity
weblog.mediatemple.net
Card image

Easier said than done. It'd be a lot simpler if we could just Kill the Mediocre. "From startups to global enterprises I see two things. One, I've observed the voicing of ideas that immediately vanish into the ether of complacence, politics or blatant disregard. Two, I've witnessed the escape of morale where employees refuse to share ideas to im…

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.