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Overview: Media

Relevant resources

A Quantitative Basis for Measuring Media Impact
mediashift.org
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A financial incentive and a paid coordinator were essential to the success of the project. The intangible that made the project really work, however, was the willingness on the part of Media Consortium members to work with each other... not have been possible without a trust-based network in place... At the beginning of the project, outlets asked…

Measuring impact of non-profit news (& EU comms)
www.niemanlab.org

Excellent overview of a complex topic. Makes me think that a lot of EU communications could benefit hugely from reframing itself as "non-profit news", and considering these questions in depth. Alas, the only interesting debate in this field seems to be limited to the US. "The value of online and offline audience engagement is a question that bot…

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