Overview: Media

For the 6th episode of his Futurized podcast, Trond Undheim asked me why surveillance capitalism inevitably leads to polarised, undemocratic and dysfunctional societies, and what we must do about it...If we don’t change course, in the future we will be less will informed, more polarised, massively manipulated, living in more corrupt and less democ…

It was 2010 and techno-optimism was surging... Pew Research Center ... asking 895 leading technologists, researchers, and critics for predictions of what the internet-connected world of 2020 would look like... 85 percent of respondents agreed that the “social benefits of internet use will far outweigh the negatives over the next decade,”...Flaws e…

Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

20.1 million Facebook engagements on the 10,818 articles... a huge 68% jump in engagements from November 2015... the Post produced more articles... what’s really changed is the average Facebook engagement rate ... from 1,092 Facebook engagements per post in 2015 to 1,293 ... Fostering organic engagement on Facebook. Writing descriptive headlines …

Most people in the news industry hate comments.... yet audience engagement ... is so worth the investment ... trust in media and journalists has sunk to a new low. Talking to each other can help build relationships and therefore trust. What business leader out there doesn’t want to earn more per user? And what journalist doesn’t want to have the b…

Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…

people comment 10 times more on Facebook Live videos than on regular videos... we wanted to highlight some of the recent trends and themes we’ve seen emerge... Local reporters often have devoted fans who are interested in viewing their authentic Facebook Live content. Certain news content resonates...

‘Ask’ enables editors to create embeddable forms to invite contributions from readers. These could come in several formats, including text, photo, video, audio. The contributions can be (optionally) linked to existing user profiles. Editors can filter, sort, share, and manage the contributions, and then display the best ones in a gallery.

the company's newest tweak to its membership program is one that puts listeners in direct conversation with the company's staffers. The idea: Give Gimlet's members access to the company's Slack team

the Post is employing a concept called “laddering,” converting unique visitors into paying customers by getting them to increase social engagement with its website.

In our new office space, we’ve created the Register Citizen Newsroom Cafe, open six days a week to bloggers, students and senior citizens as well as public and elected officials. Ordinary citizens stop by our offices nearly every day and share their news with us, sometimes over a cup of coffee in the cafe... Here we have a gallery, a cafe with cof…

People don’t just consume news today. They participate in it... an opportunity for news publishers strained by shrinking resources and growing competition: Now more than ever, journalists can engage their audiences as contributors, advisors, advocates, collaborators and partners. This study describes in detail how newsrooms and independent journal…

journalists can engage their audiences as contributors, advisors, advocates, collaborators and partners. This study describes in detail how newsrooms and independent journalists can grow their readership, boost their relevance and find new sources of revenue by listening to and learning from their audiences.... This is about how journalists can ge…

redefine the opinion poll, comments sections, and metrics around social conversations, all at once... the site presents various issues across the categories of culture, politics, entertainment, and sports that have been generating online debate and offers visitors two opposing hashtags to vote for on the site or share on Twitter for a 48-hour peri…

Comments on our own content create real community and offer vital feedback to content creators and consumers both. And thus, we should fight for them to be better. Comments are not just a nice-to-have but a core part of a media site’s mission... Lots of broken comment systems are designed for a platonic ideal of how people ought to behave.... Can …

Social activity on a website can increase users’ commitment to the site and willingness to pay for its services... social engagement could solve the conversion challenge ... users enjoy free content that the website provides but are unwilling to contribute to the site monetarily. The bad news is that it’s not enough to just add participatory optio…

Betts ... became the first data head to join the publisher’s board, recognizing data’s importance in growing its subscriptions and audience. Today, he heads up a 30-person team focused on customer analytics and research. Here are lessons from Betts on data maturity and driving audience engagement... While subscriptions are critical ... it’s not t…

focusing less on how audiences interact with content on the screen but more about how, because of stories, we engage with each other as a community. Less transaction, more relation; less on audience, more on community... in 2003 I launched the initial version of Interactive Narratives ... Finding inspiring multimedia work was one benefit. But f…

Do people really want to have a conversation with brands, or their government?

“Audience engagement editor” is a job that didn’t exist until a few years ago. But now those with the title wield heavy influence in the industry, shaping both how journalists cover events and how readers consume news... this new breed of editor crafts online tone and relationships with readers... elevate a publication’s online persona by crea…

Written for journalists, but good for brand journalism & gov comms, where content is usually unfailingly sunny or relentlessly bleak: "Studies show that stories which explore solutions to problems rather than just the problems themselves prompt audiences to engage with the news and share ... the media should also pay attention to the responses p…

"He says that his goal is to capture the readers attention like these [clickbait] articles, but then get them to interact, think about, share, and meaningfully engage with the content. " - 2014: The future of content marketing - an interview with Brian Solis - Technorati Business

Quite a few people look at me in quite a puzzled way when I mention how the techniques and approaches of online community management 'may have something to offer' the EU in terms of communications, but that this may require 'a change in mentality'. When they look like that, I say "You know, something along the lines of the…