Overview: Media

Instead of pushing news, it’s going to gather news. ... It’s not only going to tell you funny, interesting, and insightful stuff. (Although it will.) It’s also going to ask questions... depending on whether you’re a conventiongoer, a protester, or watching along at home. And it will use those reactions and inbound information to inform BuzzFeed Ne…

To understand what makes BuzzFeed tick, you need to know how Dao Nguyen thinks about data... As the value of content approaches zero, "Having technology, data science, and being able to know how to manage, optimize and coordinate your publishing is the thing that gives you a competitive advantage"... One myth is data scientists are telling report…

BuzzFeed has mastered the art of distributed publishing... 5 billion views per month ... across 30 platforms, from Facebook to Pinterest to Snapchat. In a month it does 3 billion video views, less than 5 percent of which are on BuzzFeed.com.... But BuzzFeed must navigate a thorny transition... What’s the ROI of (brand) cat videos? Marketers al…

Publishers like the New York Times should be having an existential crisis over Facebook’s instant articles. Instead they’re embracing them.. digital content is being divided between a lucrative high-end entertainment world,... and a low-end publishing world where content is expected to be “free,” ... a model that... might work to BuzzFeed’s adv…

BuzzFeed is perhaps the most prominent outlet yet to promise sponsored content for political candidates.... will create and sell native advertising for office seekers in 2016, a potentially lucrative move in an election cycle that is expected to see $1 billion spent on digital ads, up from just $22 million in 2008. The move could herald in a new m…

"the Internet has dismantled newspaper’s geographic monopoly & business model ... & also upended the core assumptions underlying the actual journalism ... BuzzFeed as an organization has been figuring out what works online for over eight years now, and while “The Dress” may have been unusual in its scale, its existence was no accident... BuzzFee…

" The Independent... on the hunt for digital growth ... taking a page out of the book of digital native publishers with high-metabolism, social media-optimized content with the newly launched i100, a site heavy on visuals that offers social media-oriented twists on the news, explainers and viral Web commentary. The result: stories like “Has the Ry…