Overview: Social Web

someone that saw a Facebook native video had a higher likelihood of clicking on a link post in the near future ... we look at top performing articles and then see if we can turn them into short form videos for Facebook... we strive to be original storytellers... We understand what the mission is. It’s not just to get views... it’s always to be tel…

I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…

The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.

So, how did this local come by his expertise? Years of work in developing, implementing and managing integrated offline/online marketing strategies... Far-ranging, diverse experience in marketing? Extensive education in social media technologies and how/when/why to use them? Nope. He’s an expert because he has a popular Facebook page, which is …

"sometimes organizations get so caught up in showing off their use of social media tools that they forget that those tools have a purpose – strengthening the relationship between an individual and your organization. A healthy social strategy includes both content created to get new folks in the engagement funnel AND to strengthen the “passion-c…

"Every new platform that relies on user generated content depends on influential users who make the platform indispensable, thereby attracting larger numbers of users to try it out. But it's a Catch 22; the platform needs the influencers to make it indispensable, but these users won't become addicted unless it's already indispensable" Same 'vic…

"blogging is so hyped as a panacea, you'd think that simply adding a blog to your site would also help you find the perfect spouse, cure the common cold, and even turn lead into gold. ... you should always question anything that's touted as the right answer for everyone (and everything). So should you blog?... let's look at a few examples of w…

"A good social media manager doesn’t have to have experience in the subject matter; they know how to do their research, build personas, adapt and be creative... Not understanding target demographics is like playing darts without a bull’s eye." - The Psychology That Informs Social Media | Social Media Today

Place all your content eggs in someone else's basket, you'll get what you deserve. Facebook it, after all, a business. Some basic advice here, but it amounts to the same thing: monitor, optimise & diversify: "Facebook organic reach was around 6% in February, 2014 — a decline of 49% from October. For brands with more than 500,000 likes, the fall-o…

The ever-excellent For Immediate Release (episode 638) put me onto 10 things you still need to know about social media / social business, by Olivier Blanchard (aka the Brand Builder), which sounds like every other post you've ever hear of. But it's worth a read...