Overview: Communications Tactics

Is primetime TV advertising the right way to connect citizens to the EU?

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".

Well, plus ca change - absolutely none of the things some BloggingPortal editors said we'd do after our meeting in January have been done, apart from our own posts and what Stefan did, which is ironic given that he told us he had no time to do anything.

Original linkTonight I'll be toddling along to Grilling Kippers, a UKIP-focused anti-Eurosceptic campaign from deep within the Brussels Bubble.

Gratifyingly, the preview of the Hashtag Europe wireframes seemed to do the job, and allow people to understand just what this tool could do...

Pour le Journée Européenne du blogging multilingue, a video of one minute (waltz) length sur the bloggingportal.eu reboot, avec une "first look" à les wireframes et pas un mot dans mon accent francais de vache espagnol.

Some of the comments to my initial post showed me that I have to show, not tell, what I mean when I refer to technologies like semantic analysis and faceted search. So, a quick video about faceted search and the role it could play in helping people find opinions and ideas on EU policy via a rebooted BloggingPortal.

A while ago I posted the idea that EUROPA could suffer if the EU Institution's limited online communications resources were refocused on social media. While social media offers the EU a great deal, this could be a serious problem, particularly given EUROPA's importance to any EU social media strategy. Commenters seemed to both agree and disagree...

That's right - curation. Now officially Web2.0-buzzword-of-the-month (not quite sure which one).

Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations

Trans-European online Communities of Practice should become a key element in the European online community, but examples so far are few. This post looks at DG INFSO, which has been using online community principles since 2002, two years before the phrase "Web 2.0" was invented.

Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states ("European Union", or EU) seeks an experienced Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level.