Overview: Communications Tactics

The goal is to distinguish your story from the floods of others and pique a journalists’ interest enough that they want to write the story. A simple, well-crafted pitch makes this so much easier. - How to pitch the [tech] press — Startups, Wanderlust, and Life Hacking — Medium

Some good advice in reaction to Tom Forenski's "Did Google just kille PR" meme ... "Google did NOT kill PR. Maybe they are at war with SEO companies, they are perhaps at war with bad PR companies, too. Good agencies do not feel the need to keyword stuff press releases. Good “content” strategies do not need the filler content of keyword stuffed pr…