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Overview: Communications Tactics

Relevant resources

The narrative power of “abolish the police” - Vox
www.vox.com
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don’t think about “abolish the police” as merely a policy proposal... Think about it as a narrative ... to change how people think... an objective to rally behind... a lesson in how... the broader left ... needs to work on its storytelling skills as much as its policy proposals...“storytelling” [is] ... a three-act structure ... a character with a…

How to (Cleverly) Distort a Visualization to Support Your Biased Narrative
medium.com
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eight charts that demonstrate the ability to bias the data towards your narrative... Tweaking the y-axis zero base line and the scale is the equivalent of changing the data itself

Taking Virtual Reality for a Test Drive | The New Yorker
www.newyorker.com
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Although V.R. has not been as lucrative as entertainment companies had hoped, the medium is used a lot in the military (flight and battlefield simulations), business training... health care (preoperative mapping, virtual cadavers... treat P.T.S.D. and phobias... transformed pornography... Independent creators and developers aren’t making their mon…

Opinion | Books May Be Dead in 2039, but Stories Live On
www.nytimes.com
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An op-ed from the future... In the age of cheap and accessible virtual reality, most consumers prefer to experience their narratives rather than read them... Virtual reality has given us a post-literacy landscape more grimly banal than Bradbury could ever have imagined... Books may be dead, but the stories ... the narratives that delight and disma…

Lessons for Social Change Communications Strategy From the US Marriage Equality and Antismoking Campaigns
ssir.org
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Organizations must connect their causes to the personal aspirations of their audiences to transform public attitudes... having a majority is not enough... You need a majority that can’t be eroded or peeled away... in 1996... 27 percent of the US public supported legal recognition of same-sex marriages... 60 percent in 2015 ... the new normal... ac…

Want to Improve Your Customer Experience? Teach Your Team to Tell Better Stories
www.inc.com
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Bezos and his team ... removed PowerPoint ... Instead, they distribute six-page narrative-based memos, that all attendees read in silence at the start of each meeting... "Reports should be distributed, presentations should be presented." ... if a report primarily conveys information, then stories produce an experience... facts and stories can be …

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