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Overview: Communications Tactics

Relevant resources

How to apply the Jobs-to-be-done methodology to web design
blog.juntoo.co

The Jobs-to-be-done methodology helps you focus on the job that the user wants done rather than who and how... First, we take the Persona out of the picture and instead add context. Then we focus on the motivation (i.e, answering the why). It gives us clarity to the whole situation and helps us be more creative in designing a solution.

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