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Overview: Communications Tactics

Relevant resources

Design thinking was supposed to fix the world. Where did it go wrong? | MIT Technology Review
www.technologyreview.com
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Good history of design thinking."IDEO’s way of working: a six-step methodology for innovation called design thinking... Key ... was its replicable aesthetic, represented by the Post-it note:... Not too precious, not too permanent... promises a fast-moving, cooperative, egalitarian process", but is also "disruptive, startup-flavored …

How to Reach and Sell to Early Adopters
content.buysellads.com
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early adopters are not innovators, but are "willing to experiment... [but] they're not guinea pigs" make them feel they're getting something special, earlythey "are willing to work with your minimum viable product if it solves their problem" Give them something to test. But their reputation is on the line, so prove yo…

Evan Henshaw-Plath, Planetary.Social | The Institute for Digital Public Infrastructure
publicinfrastructure.org
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One of a great series of Reimagining the Internet podcasts. Guest: the Planetary.Social founder, discussing:the early days of Twitter: "Twitter's innovation ... happened all at the edges... users created everything... inline images and short links and retweets and the app, actual at and hashtags... the company... cultivated this garden w…

The End of the Beginning of Digital Service Units – digital HKS – Medium
medium.com
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novelty and newness of these teams has worn off... growing acceptance ... that these teams are useful tool in driving new practices ... Less clear... is whether these units can enable the deeper digital transformation... ~ two key pieces of the puzzle: ... creating common platforms to power governments services is key to digital transformation o…

What is Jobs to be Done (JTBD)?
jtbd.info
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Jobs to be Done is a theory of consumer action. It describes the mechanisms that cause a consumer to adopt an innovation... a process: it starts, it runs, and it ends... a JTBD describes how a customer changes or wishes to change...: the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, b…

Why Tom Kelley of IDEO is the ultimate disciple of ‘design thinking’
techcrunch.com
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we talk with Tom Kelly, a partner at IDEO, about the definition of innovation, how to take back your creative confidence, and the habits that can shape not only your current design team, but the up-and-coming design leaders of the world.

31/05/2017
A simple reward system could make crowds a whole lot wiser
theconversation.com
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if everyone has the same information, the crowd is no smarter than a single individual... a diverse collection of opinions, especially including minority views, is crucial for creating a smart group... we have an innate desire to imitate our peers... it may also be because of a rational, profit-seeking motivation... The more complex the situation…

How online communities are faring in 2016
www.zdnet.com
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Executive leaders are involved more than ever before in using online communities to solve important business issues ... But budgets are not keeping up with demand, and measuring value isn't getting much help from platform vendors... The majority of organizations have now deployed some form of community platform to help workers, typically in the f…

05/07/2016
Podcast: Female Perspective on Startups and Lifestyle Businesses
fizzle.co
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In Steph’s inaugural episode we explore the experience and perspectives of women in startups and lifestyle businesses. - The Female Perspective on Startups and Lifestyle Businesses (FS111)

Sidestepping cognitive biases in group design activities
medium.com
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If you ever wondered why meetings so often lead to the wrong decision ... "... we are wired in certain ways ... that can block groups from processing information effectively, which leads to bad decisions... Gilbert explains how to use diversity and inclusion to get better results from product ideation efforts... One of the most fundamental …

The UK's GDS meltdown couldn't happen in Brussels, right? (updated)
mathewlowry.myhub.ai
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I freely admit: I've been a fanboy of the UK's Government Digital Service (GDS) since studying their design principles. Those principles are still good. Everything else, it turns out, was not.

Five Characteristics Of An Innovation
www.smashingmagazine.com
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Sets out "... the five characteristics of an innovation that determine its use... how well an innovation addresses these characteristics will determine people's long-term adoption of an innovation." and, for good measure, sets out the implications for design teams of each characteristic, because "Design teams can address many components of thes…

03/02/2015
The BBC gets its own 'innovation report'
www.bbc.co.uk
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With a very nice longform, multimedia html5 presentation to boot. "In this bustling environment, there is less news and more noise. ..." More news but even more noise, rather.

Why Is Slack So Habit-Forming?
medium.com
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"On the surface, no single factor seems to set Slack apart from a plethora of other collaboration tools. However, a closer look using the model described the book Hooked: How to Build Habit-Forming Product, reveals the user psychology behind the company's success." - The Psychology of a Billion-Dollar Enterprise App: Why Is Slack So Habit-Formi…

Innovation Lessons From Taylor Swift?
medium.com
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(Editor's note: Ms Swift is apparently a pop star) "The most successful businesses today are movements more than companies. Movements don't market. Movements inspire and engage. They create an emotional connection through storytelling. Not stories to be enjoyed passively but stories we see ourselves in, stories we can actively participate in...…

Plus ça change ...
mathewlowry.myhub.ai
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An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve.

Guardian forms new editorial teams
www.journalism.co.uk
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Th@e new Guardian Visuals team will bring together ... the graphics desk, picture desk, interactive team and parts of the digital design and multimedia teams... it's hard to assemble teams that are cross-disciplinary ... and have the right combination of designers, developers, graphic artists, photographers." - Guardian forms new editorial teams…

Let’s move from silos to pods
journalists.org
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"A newsroom typically contains reporters, editors, data journalists, developers, designers … But traditionally they work in separate departments, unable to seamlessly collaborate together. That’s why silos don’t work. Instead, there should be a horizontal of these newsroom archetypes to truly integrate the journalism with the tech." - J-teams, le…

From longform renaissance to Big Internet disenchantment (#B2B4ME part 2)
mathewlowry.myhub.ai

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".

Innovation: CMS, news media & personal productivity (TumblrHub last week, part 2)
www.linkedin.com

Part 2 of my second weekly roundup, where the overriding theme is innovation.

The Art and Science of Data-Driven Journalism
www.niemanlab.org

New report ”examines the current state of data journalism... calling for more transparency on how data is collected and used in journalism, anticipating an explosion in news apps as a way of producing information, and ways newsrooms can address security around their data and reporting. " In particular, I love this: "...the advice that newsroom le…

Funneling Innovation
www.huffingtonpost.com
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The focus here is on business, but why not government? "By using communities, businesses can look beyond their four walls to access a global talent pool ... Communities allow businesses to accelerate and scale innovation by widening the funnel of what they can evaluate, by filling in missing skills and talent, and flattening the distance between …

Replacing Bureaucracy With Pairs, Ceremonies, and Storytelling
www.fastcompany.com
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"At Menlo Innovations, structure and multiple keyboards allows you to split the difference between chaos and bureaucracy". - How One Company Replaced Meetings and Bureaucracy With Pairs, Ceremonies, and Storytelling, from Fast Company

Ampp3d knows why you click on charts, images & memes
www.niemanlab.org

Data-driven storytelling, sharable journalism in a British skunkworks. What's not to like? From NiemanLab: "Data-driven storytelling and web-native, sharable journalism are two of the biggest trends in media at the moment. If you locked the two together in a room, Ampp3d might walk out the door ... As a news site, Ampp3d keeps its output fairly …

Connected Enterprise 2013 - Home
connectedenterprise.ontrackevents.com

"Constellation's Connected Enterprise is the intimate innovation summit for senior business leaders successfully using disruptive technologies such as social business, cloud computing, mobile enterprise, big data and analytics, gamification, and unified communications/video to drive business value and transform business models."

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