Overview: Communications Tactics

Google's AI-powered assistant: "Duet AI is a powerful collaborator that can act as a coach, thought partner, source of inspiration, and productivity booster — all while ensuring every user and organization has control over their data... you must first have an eligible Google Workspace plan."Via this post on "creating the perfec…

"With Extensions, Bard can find and show you relevant information from the Google tools you use every day... across multiple apps and services."The personal assistant potential looks huge for users of Google services - eg "Give me a summary of my emails today".Moreover, 3rd-party extensions are on the way, starting with Adobe…

Is ChatGPT creator OpenAI "a potential Google slayer. Why look up something on a search engine when ChatGPT can write a whole paragraph explaining the answer?" It's very capable, but "struggles to distinguish between truth and falsehood... often a persuasive liar... a bit like autocomplete on your phone... trained on pretty muc…

Good intro to what Apple and Google are doing in the privacy space to fend off regulation. TL:DR; "Get ready for more random ads online, higher prices and subscriptions galore. But your privacy concerns may still not fade."Apple kicked this off in 2017 with a new Safari preventing the technology used by marketing companies to follow peop…

Now feels like the right time to take a step back, look at the landscape of VR and AR, and share a bit on how we think about the space: where we are, where we’re going, why it matters to Google, and why it matters to the world... VR can put you anywhere, and AR can bring anything to you... in time, these points on the spectrum will blur... let’s c…

Fernando Pereira, who leads Google’s projects in natural language understanding, is less excited about his company’s shiny new devices than he is about what will happen when people use them... how can a machine truly understand phrases... machine learning; specifically... neural networks... use sophisticated algorithms and tons of data to train t…

Publishers can get all the benefits of the mobile web with all the functionality of mobile apps thanks to Progressive Web Apps... Here’s a primer: - build a mobile website that can perform super-fast and behave just like an app... lets people interact with it like an app without the hassle of downloading it. - can load on a number of browsers an…

Artificial intelligence is the future of Google Search, and if it’s the future of Google Search, it’s the future of so much more... with its head of AI taking over search, the company seems to believe this is the way forward.

The code behind the effort is all available on Github... the fact that it uses an open repository doesn’t mean that Google isn’t running the project, or deciding what gets included and what doesn’t... publishers have another option ... simply take the best parts of the specification from the publicly available documentation and implement those …

"Accelerated Mobile Pages speed up mobile page load times through a new open framework called AMP HTML, which Google says "allows websites to build light-weight web pages." Google says it has nearly 30 publishers signed on to participate in the project, including The New York Times, Vox and Gannett." (What was the point posting each of the 6 ar…

the Google standard gives publishers a streamlined page-loading script they can use that takes advantage of smart caching of content—either on their own servers or on Google’s servers—to make the various elements load faster...an order of magnitude faster than the typical mobile page... a completely open standard that any publisher can implemen…

Google and Twitter to help publishers show “instant articles” to people who use their services on mobile phones... Twitter users or Google search users who click on a link while using their phones will see full articles pop up on their screens almost immediately... an open source project, and hope to convince multiple tech companies to adopt it…

Masterclass time. From the Google Blog:  we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

... or any election, opinion poll ... "Google has amassed far more power to control elections and ... a wide variety of opinions and beliefs... easily shift the voting preferences of undecided voters by 20 percent or more—up to 80 percent in some demographic groups—with virtually no one knowing they are being manipulated.. In the United …

"the system ... counts the number of incorrect facts within a page ... by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Facts the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings." - Google wan…

Apparently we are all now "little more than webs of flesh spun over packages of saleable data", according to a searing indictment of Google's anti-anonymity policy specifically. This is required reading for anyone interested in a balanced view of anonymity, privacy and public discourse: "The Google+ so-called "real name" policy can best be descr…

"Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SE…

Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online. Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended …

"The Databoard lets you explore insights from Google research studies, share them with others, and create your own custom infographics." via @chandlertwilson