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Overview: Communications Tactics

Relevant resources

Newsrooms are finally focusing on loyalty over pageviews. Here’s how to actually measure it. – Poynter
www.poynter.org
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we need to lock on our analytics to the people who willfully return to our work... There’s no one single metric that tells you how loyal... your audience is.... The Center for Cooperative Media ... audience explorer dashboard... plugs into Google Analytics... splits audiences into “Brand Lovers,” “Prospective Loyalists” and “Casual,”... free and e…

Google’s Data GIF Maker lets you, uh, make data GIFs
techcrunch.com
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use it only to compare stats about two different topics over time

Convert Videos to GIF
lifehacker.com
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"If you come across a video, all you need to do is add "GIF" before "YouTube" in the URL, and you will be redirected to the app. For example: Original video: www.youtube.com/watch?v=2BT1cd49pIw To convert to GIF: www.gifyoutube.com/watch?v=2BT1cd49pIw " - Add "GIF" to the Start of YouTube Links to Convert Videos to GIF

19/08/2014
Voice: Easy Video Animations via iPAD
recode.net
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"an app called Voice that makes producing animated videos really simple. Animated videos are any type of continuous video that uses moving shapes, graphic images or icons as part of the story. Pros generally use complex, expensive software to create these, but animation software — along with other video editing tools — is becoming more accessible.…

19/05/2014
Learn Google Analytics: new, free online course
www.knightdigitalmediacenter.org

"This is the first course in Google's newly launched Analytics Academy -- which will feature a variety of self-paced video lessons. The course includes 22 video lessons, each 3-10 minutes long, and provides learning activities. Google estimates this course will take a total of 4-6 hours to complete. The first three units of this course cover indu…

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