Overview: Communications Tactics

"it appears that the FT is adopting a model similar to that of a wire service in its mobile approach, with mobile news being complemented by context, comment, and analysis in the print product, as well as to a certain degree on the web." - “From a news business to a networked business”: The FT pushes its workflows to digital » Nieman Journalism L…

Start preparing your content now... "Context-aware software for smartphones is all the rage ... Twitter bought Android home screen startup Cover, Apple bought smart assistant Cue, Yahoo bought Cover competitor Aviate, and of course Google pioneered the field ... with its Google Now service." - This is what comes after search – Quartz Combined w…

#Context emerging as 2014 theme: "...newsrooms are going to reframe our understanding of “responsive design.” We’re going to see content move beyond simply responding to screen size and instead respond to reader context, adapting to behavior." - Nieman Journalism Lab