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Overview: Communications Strategy

Relevant resources

Intimacy Gradient and Other Lessons from Architecture
www.lifewithalacrity.com

"to provide for Progressive Trust, you need to establish what is known as an "Intimacy Gradient"". From architect Christopher Alexander's "A Pattern Language: Towns, Buildings, Construction:Pattern #127 - Intimacy Gradient:Conflict: Unless the spaces in a building are arranged in a sequence which corresponds to their…

Yelp ratings get better when they cost something — like time, say Princeton researchers
www.princeton.edu
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free online ratings are less trustworthy than those that have some cost to them... In ecology, costly signaling theory argues that displays that “cost” more — like elaborate peacock tails, or strenuous displays of hunger from baby birds — are more likely to reflect reality... making rating goods or services as easy as possible... is counterproduct…

Testing online designs to make scientific evidence more accessible to policymakers
medium.com
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We’re about to start testing new online designs to make scientific evidence more accessible to policymakers. Volunteers needed! - recruiting wireframe testers via K4P

Content and Design Are Inseparable Work Partners
medium.com
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the primary battle many Content Strategists fight every day... While the boarding pass was the single most important thing to the passenger... it seemed to be the least important thing to the airline. The passenger became more frustrated with the airline with each passing offer and informational screen thrust in their way... We need to shift our …

Design for Interconnectedness – Stories of Platform Design
stories.platformdesigntoolkit.com
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time to deliberately focus on design for interconnectedness and relationships ... customer (user) centric design created a narrative of isolation: the customer is ... someone that is provided with a solution ... to get the job done... [but] research ... explained that customers (users) may often look to engage more deeply with products... relat…

Why Content Personalization Is Not Web Personalization
conversionxl.com
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What’s the difference between customization and personalization? - Customization: The visitor deliberately chooses between options designed to make the user experience more personal.- Personalization: The visitor is automatically shown personalized pages based on anticipated needs / wants.

The essential guide to A/B testing by @ABTasty
app.abtasty.com

"AB Tasty, the French A/B testing specialist, has published this guide for the benefit of those who are implementing A/B testing and would like to know how to conduct truly effective tests."

17/11/2014
Politico, HBR, Guardian redesigns: who wins?
digiday.com
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"Politico has redesigned its website for the first time in its seven year history, and The Guardian's U.S. recent refresh marks the first time it's redesigned almost entirely in public, with its readers' input. Here's a look at the thinking behind the redesigns, and what the publishers were able to pull off." - Politico, HBR, The Guardian: W…

Good example of continuous web redesign
www.niemanlab.org

"The Guardian released a beta version of its new website to get reader feedback as it continues to tweak its design.... Content discovery is a major focus ... “container model” allows the paper to implement a responsive design while also retaining a story hierarchy, user experience director... Each item contains a story, which are put together…

Choosing the Right UX Metrics
www.dtelepathy.com
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A beautiful, HTML5 exploration of the HEART methodology: Happiness, Engagement, Adoption, Retention, Task Success. " different members of your team have different ideas about the goals of your project. This process provides an opportunity to build consensus about where you're headed." - How to Choose the Right UX Metrics for Your Product

Content Length, Rankings & Conversions
www.quicksprout.com
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"The original converted 7.6% better than the new variation... The leads from the long form version of the page were better in quality ... in most cases long form copy doesn't just boost your conversions, but it also increases your rankings too." Indepth and (inevitably) long analysis. Huge feedback. - How Content Length Affects Rankings and…

The perfectly optimised page
moz.com
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"There's no such thing as "perfectly optimized", but I took a stab at drawing up the mythical beast anyway: "... I first saw the "perfectly optimised page" infographic on Twitter, but discovered a much richer, larger article on Moz. In itself, this is a great use of infographics and data visualisation - the infographic stands on its and has bee…

Explain static, liquid, responsive & adaptive designs
liquidapsive.com

Excellent tool for explaining "the difference between Adaptive, Responsive, Static and Liquid sites ..." - Liquidapsive (Liqui-dap-sive)

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