Overview: Communications Strategy

One of my favourite writers/thinkers on all things digital future is "finally, definitely, fully leaving X, and probably all social media..."

Jarche's network learning model encompasses 3 zones (social networks, communities of practice and work teams), with each activity involving both working out loud and personal knowledge management.There are several facets, each looking different depending on the zone - for ex:you share your work freely with your work teams (you are, after all,…

I suspect this will be a canonical text for me moving forward with myhub.ai.Mike Caulfield in 2015, when my first hub was only about 2 years old, had also "been experimenting with another form of social media called federated wiki... instead of blogging and tweeting your experience you wiki’d it. And over time the wiki became a representation…

Moving analysis of the basic falsity behind social media in general and Instagram in particular, and the mental damage done."Instagram is ranked the worst out of all the major social media platforms in terms of detriments to mental health. It does not build authentic connections; it does the exact opposite... an “influencer” [is] not as an ac…

"Clubhouse and Twitter’s “Super Follows” offer a new kind of engagement".Makes a good case against the algorithmic feed, which condition us to follow and post repeatedly and create a feed full of attention-grabbing content. That feed's "great at keeping us hooked, scrolling & coming back... and great for advertisers... but …

This article absolutely nails why I can't stand LinkedIn anymore, describing the site as completely performative, and the "LinkedIn newsfeed ... as a vast wasteland... almost entirely filled with marketing gurus, salespeople talking sales, and recruiters and “career coaches” offering the same job search tips over and over".Why? Beca…

Content moderation "will always end up frustrating very large segments of the population and will always fail to accurately represent the "proper" level of moderation of anyone".any moderation will upset the moderated no moderation will upset those who don't like spam, harassment, etcpushing moderation to the users puts th…

After pointing out that mainstream - ie centralised - social platforms cannot moderate effectively due to scale, then introduces fediverse/activitypub-based platforms. Will they face same moderation problems as the mainstream if/when they grow?Takes Gab's unsuccessful move into fediverse as an example: "Almost immediately, Gab was met by…

For the 6th episode of his Futurized podcast, Trond Undheim asked me why surveillance capitalism inevitably leads to polarised, undemocratic and dysfunctional societies, and what we must do about it...If we don’t change course, in the future we will be less will informed, more polarised, massively manipulated, living in more corrupt and less democ…

More than 1,000 social marketers were surveyed by Sprout Social for better understanding of goals, metrics and use of social media data in business... Sixty-nine percent ... increasing brand awareness is their number one priority ... top three uses... 1. Understanding their target audience, 2. develop creative content, and 3. Assess campaign pe…

Watching Silicon Valley exercise news judgment has been like watching Walter Cronkite try to write code in Python... Four companies have created trustworthiness indicators for news websites: Facebook, Google, Twitter, and NewsGuard. Publishers have no way of learning their secret trust score from the Silicon Valley companies. NewsGuard’s journalis…

as social media expands its cultural dominance, the people who can steer the online conversation will have an upper hand in whatever niche they occupy ... media, politics, business...the lessons they learned from performing on YouTube, Instagram, and TikTok will stick... regardless of where they end up... 21st century ... business moguls, politici…

we’ve grown wary of the so-called attention econom... But we also benefit from social media and hesitate to disengage from it completely... a loose collective of developers and techno-utopians ... the IndieWeb ... developing their own social-media platforms... preserve what’s good about social media while jettisoning what’s bad... Facebook and I…

It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …

Most criticisms lodged against the content creators that chose to work with the platforms are made with the benefit of hindsight... the decision many publishers made to close down their comment sections should be considered one of the industry’s worst blunders.... editors looked down into their article comments sections and did not like what they …

undoing radicalization is not as simple as filling people’s heads with “accurate” facts. A radicalized person will not — cannot — accept them... you need to first make the radicalized person... capable of not feeling threatened, unsafe, and wounded ... It’s very, very hard. It takes social bonds to be restored somehow — oft through therapy, educat…

What if “persuadability” isn’t the right metric to look at? ... Information warfare expert Molly McKew, who specializes in U.S.–Russia relations... "There aren’t good tools to evaluate the impact of shadow campaigns... Information and psychological operations ... are not just about information, but about changing behavior... of more than 36,000 …

Fake News is suddenly on the boil in the Brussels Bubble. Here are some ideas I brainstormed earlier this week. Comments welcome.

Could hybrid crowdfunding allow public Institutions to support citizen-driven projects without killing them in the cradle?- 2nd post in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity

Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

We need to strike a healthy balance between striving to reach more readers across platforms over which we have zero control, with bringing them back to... our apps and website... here’s how we’ve changed our approach over the past year:... an over-reliance on social media can leave us particularly vulnerable to sudden changes by platforms. Ultim…

Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think.

Facebook ... can never be, a platform where people have the power to build anything... the company’s main focus ... analyzing your data and showing you ads in exchange for advertiser’s money. A future where Facebook is the global social infrastructure, is a future with no refuge from advertising and number crunching... the future of social media …

readers could only remember where they saw a piece of news from, 56 percent of the time... how can you make your content stand out?... an actively engaged community is key. Content that disrupts a user scrolling through the newsfeed, and compels that person to comment, is a far more memorable experience.

3rd of my posts for Chatbots Magazine: Chatbots allow governments and other public bodies to provide citizens highly customised content and services. And invade their privacy. Citizens deserve better choices. 

the evidence of this orchestrated Russian intelligence effort to hack the outcome of the American election... seems flimsy at best... saying is that Russia took advantage of the social web’s desire to just share things without reading them. It may be true, but so does every other media outlet.

This updates both my earlier Taming the Firehose and Where is social media taking you in 2016? posts, and better aligns my productivity process with my personal content strategy.

by using social media curation, news organisations can remove the need for readers to look elsewhere, by automatically pulling in relevant social content from around the internet onto their websites... produce a quick breaking-news social stream related to a subject, or social content specifically focused to highlight the ideas and arguments withi…

What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.

BART started talking back. The tweets weren't bland or automatically generated. They were super real, and sometimes super dark... a tactical move to both acknowledge the deplorable state of San Francisco's underfunded subway system and prove to residents that their government was aware of the issue and doing everything in its power to fix it.... T…