Overview: Communications Strategy

So I’ve been building a little calculator that is a bit more user friendly than my Google spreadsheet. - Calculating the production of high-quality content - GatherContent: A blog about content strategy and development

Some useful ideas for what we call the 'Project Briefing' stage, which may be the first part, or indeed the entirety, of a project's Inception phase: "... we often discussed visual or technical issues without a clear understanding of the business goals... we immediately jumped to design suggestions that were based on personal opinion, assumption …

"... is to foster alignment and enthusiasm toward the right goal. I’m thinking of official leaders (and myself) when writing the above, but there are official and unofficial leaders in every organization. " Very short post, very worth reading. Sometimes the simplest insights are the most powerful. - The Job of Leadership — Inside Medium — Medium

"We couldn't understand why people without technical knowledge had to tell programmers "what" to do and, furthermore, they had to supervise "how" programmers did it." At last. Someone said it. And also quite a bit more about the timesucks that are meetings, email and commuting. These guys avoid all of them, work 4 days/week and are growing …

"I think companies such as Asana (which I love) will be the future of business consultancy. They will substitute the big consultancies leveraging big data, just like Coursera will displace traditional course providers by leveraging information on how people use training and using this information to design more effective training. Business consult…