Overview: Communications Strategy

Charities have such a huge range of positive stories to tell and practical solutions to offer on so many of the big issues we face today, but too often they’re taking place under the radar.Constructive Voices will link up journalists and charities and equip both to approach news in a more constructive way, directing journalists to charities which …

blogs and Twitter drive two-thirds of content flow. Mainstream media has become a catalyst that blogs and Twitter drive. Responsive Experience Tops Responsive Design: ... preparing for 10 types of customers ... you know who they are via their search terms ... content changes to meet their needs. We must know who they are and start building…

"To zero-in on exactly what you want to say, what you want someone to take away and what you want someone to do is critical but just the beginning ... you then need to distill everything into something snackable, engaging and shareable, the amount of work and thoughtfulness intensifies. Essentially, to visually communicate through byte-sized nar…

"Crafting the perfect pitch: Create a message, tailor it to your audience, and include a call to action. Journalists, bloggers, and other PR pros receive dozens of email pitches a day. To make your pitch stand out, take a page from movie marketers. They’re experts in capturing the audience’s attention in three minutes or less and leaving them on …