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Overview: Communications Strategy

Relevant resources

The Big Reverse of the Web
buytaert.net

The future of the web is "push-based", meaning the web will be coming to us.... the web will disappear into the background much like our electricity or water supply.. content, products and services will find you, rather than you having to find them... What people really want is to tune into information rather than having to work to get informat…

NYT Launches “Watching” Homepage Feature
investors.nytco.com

"The New York Times today introduced “Watching,” a major new feature on the NYTimes.com homepage on desktop and on the mobile website. Watching is a stream of developing and noteworthy news designed to amplify the scope and urgency of The Times’s digital report. Watching offers a tailored feed of the news of the moment, such as early outlines of …

Good example of continuous web redesign
www.niemanlab.org

"The Guardian released a beta version of its new website to get reader feedback as it continues to tweak its design.... Content discovery is a major focus ... “container model” allows the paper to implement a responsive design while also retaining a story hierarchy, user experience director... Each item contains a story, which are put together…

Gardens, Not Grave
alistapart.com
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At last, someone else using gardening metaphors when discussing content strategy & information architecture: "The stream—that great glut of ideas, opinions, updates, and ephemera that pours through us every day—is the dominant way we organize content.... Problem is, the stream’s emphasis on the new above all else imposes a short lifespan on conte…

Homepage die-off, news die-off?
m.theatlantic.com
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"The New York Times lost 80 million homepage visitors—half the traffic to the nytimes.com page—in two years.... this will make the news more about readers ...[because] homepages reflect the values of institutions, and Facebook and Twitter reflect the interest of individual readers [who] aren't interested in hard news, but rather entertainment, se…

Quartz tries 'quick-hit aggregation'
www.poynter.org

Interesting approach to covering a story from a site known for long-form, no-click content: short-form, multi-click content: "Content is broken into small parts, and many of the main points are expandable ... This is mostly quick-hit aggregation ... a stream of posts that don’t require clicking to separate pages. " - Quartz launches Glass, a “no…

Vox+538=Upshot?
gigaom.com
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Deadtree media to do more with legacy content than paper birdcages! The latest high-profile move into explanatory journalism is New York Times' The Upshot: "offer a combination of data journalism and explanatory reporting ... head-to-head with Ezra Klein’s Vox and Nate Silver’s FiveThirtyEight ... a kind of internal aggregator and explainer for…

Most journalists hate their CMS
www.nytimes.com
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And not just journalists. New generation news sites are redefining news and, by consequence, rethinking information architecture, content strategy and CMS. I only hope the results filter through to everyone else, and sooner rather than later. "... a moment when young talent began demanding superior technology as the key to producing superior jour…

Looking forward to nextgen CMS
www.poynter.org

A new generation of companies, like CIRCA, are redefining the structure of how information is treated, and building new CMS to support it. Their approach will inevitably feed into a new generation of CMS for whom the 'article' and 'page' are, if not meaningless, at least optional. And I for one can't wait. "what we’re really doing at Circa is a…

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