Overview: Communications Strategy

"1. Expert credibility comes from having knowledge others do not. People want experts they can understand and trust, especially when trying to understand complex or ambiguous topics like new technology, engineering, advanced science, or law... 2. Harness hierarchical credibility 3. Seek referent credibility 4. Take advantage of associative credib…

"Barack Obama, Jerry Seinfeld, a line cook at Applebee's, and a guy with two penises walk into a bar. Actually, no, they would never do that. No venue could bring these people together. And yet, each of these people has stood before the IamA subcommunity on the social network Reddit, and typed those immortal letters, "AMA." Ask. Me. Anything. "…