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Overview: Communications Strategy

Relevant resources

Ello Is a Wake-Up Call for Social Media Marketing
blogs.hbr.org
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Just substitute 'governments' for 'businesses' and 'brands', 'citizens' for 'customers', and 'policy' for 'product' in this excellent HBR post: "Businesses need to take Ello and its manifesto as a wake-up call to rethink the way they use social networks to reach customers... That means stepping back from the relentless quest for followers, click…

more notes
Like social media, facebook, promotion, content marketing, social marketing, ello
29/09/2014

Relevant Overviews

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