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Overview: Communications Strategy

Relevant resources

What I learned from seven years as the Guardian’s audience editor
medium.com
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Seven years ago I started working full time at the Guardian in the glamorous role of SEO editorial executive. ... very like being in the Matrix but with less kung fu and more Polly Toynbee and Nigel Farage... here are a few of the things I’ve learned…

Building relationships with your audience is more important than ever. Here’s how you can do it. – Poynter
www.poynter.org
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the Post is employing a concept called “laddering,” converting unique visitors into paying customers by getting them to increase social engagement with its website.

13/06/2016
The Financial Times has a 30-person data team for edit and marketing - Digiday
digiday.com
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Betts ... became the first data head to join the publisher’s board, recognizing data’s importance in growing its subscriptions and audience. Today, he heads up a 30-person team focused on customer analytics and research. Here are lessons from Betts on data maturity and driving audience engagement... While subscriptions are critical ... it’s not t…

Vox's data journalism manifesto
www.vox.com
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"While we've always loved a good chart and map at Vox, appreciating a chart or map does not data journalism make. Data journalism is not just data visualization... ... the explosion in data sources readily available on the web... can both aid in telling important and necessary stories, but can also be easily misunderstood and potentially manipula…

Where wisdom once was, quantification will now be, enabled by the idolatry of data
www.nytimes.com
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Begins with a beautiful rant on technology's tyranny in individual and collective life: "Journalistic institutions slowly transform themselves into silent sweatshops in which words cannot wait for thoughts, and first responses are promoted into best responses, and patience is a professional liability... Digital expectations of alacrity and ters…

Sonar Solo - european commission
sonar.bottlenose.com

Sonar Solo allows you to search any topic to find trends and influencers about any subject, in real time. Sonar Solo visualizes what’s on people's minds right now, by combining data mining, trend intelligence and advanced sentiment analysis on the world's social media chatter.

Vox+538=Upshot?
gigaom.com
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Deadtree media to do more with legacy content than paper birdcages! The latest high-profile move into explanatory journalism is New York Times' The Upshot: "offer a combination of data journalism and explanatory reporting ... head-to-head with Ezra Klein’s Vox and Nate Silver’s FiveThirtyEight ... a kind of internal aggregator and explainer for…

From Nieman Reports: Detecting threads of Chinese government propaganda over time » Nieman Journalism Lab
www.niemanlab.org

"“Fished out of the shadows, old news coverage in China’s media can provide clues to the family connections of government officials as reporters investigate their financial dealings.”"

An intern created NYT's most popular content in 2013... on Dec. 21
knightlab.northwestern.edu
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Not their star reporters. Not their politics coverage. An intern. Who never considered journalism as a career. But knew data visualisation. "On December 21 the quiz was posted and by the end of the year had become the site’s most popular piece of content for 2013." - Behind the dialect map interactive: How an intern created The New York Times’ m…

Plan Your Content Based on Data
simplymeasured.com
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"I still catch myself thinking I know better than the wealth of data at my fingertips. That’s not to say your intuition and savvy as a marketer aren’t valuable. You need both. ... take a holistic look back at what worked well, what didn’t, and what you can double down on in the year to come." - Year End Analysis: How to Plan Your Content Based o…

Today, try to avoid killing your client
tim.webanalyticsdemystified.com

Great advice for web data analysis everywhere: "We don’t live in a perfect world. Vague requests are going to get floated. ... that doesn’t mean we shouldn’t recognize and strive to minimize how often that happens. Here’s how: - Condition yourself to go to full alert whenever the word “interesting” is used ... - probe for clarification as much …

09/01/2014
From task management to template process building: an idea for #bigdata application | Benchmarking e-government in web 2.0
egov20.wordpress.com
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"I think companies such as Asana (which I love) will be the future of business consultancy. They will substitute the big consultancies leveraging big data, just like Coursera will displace traditional course providers by leveraging information on how people use training and using this information to design more effective training. Business consult…

Ampp3d knows why you click on charts, images & memes
www.niemanlab.org

Data-driven storytelling, sharable journalism in a British skunkworks. What's not to like? From NiemanLab: "Data-driven storytelling and web-native, sharable journalism are two of the biggest trends in media at the moment. If you locked the two together in a room, Ampp3d might walk out the door ... As a news site, Ampp3d keeps its output fairly …

Cargo cults or the Wright Brothers? Metrics can improve newsrooms but only if the culture is ready — paidContent
paidcontent.org
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A great article on preventing the data tail wagging the editorial dog. " It turns out that what loyal audiences care about is what good editorial teams care about too: great articles that capture time and attention."

08/09/2013
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