Overview: Communications Strategy

Where I think Circa took a step forward ... the idea that we could ... take ANY story and add a structured element to it — even if the only structure was “this item read, this item unread.”.. I do think there are a few concepts that Circa created and executed upon that were truly “inventions”... The concept of atomizing news ... allowing a r…

Good overview of Circa's approach: "A new model for online journalism is emerging, focusing on the atomization of news stories into “bite-sized chunks” of information aimed at mobile audiences."