Overview: Communications Strategy

Tours election technology from 2008 to 2018 "and beyond".2008: Obama integrated e-mail, cell phones and websites to both convey the candidate’s message and enable his supporters to connect and self-organize - supporting grassroots community. MyBarackObama allowed users to form groups, raise money, organise events, get info on local vote…

Cambridge Analytica (part of SCL Group Ltd.) constructed a significant data set based on US voter rolls... Some respected observers argue the firm’s psychographic profiling methodologies may not be nearly as potent as its sales pitch suggests... the firm’s psychographic practices remain as unreviewable as the campaign’s voter advertising. Journal…