Overview: Communications Strategy

Good short history: "design thinking ... has spread from products to services to just about anything in business... often used as shorthand for a magic potion approach to innovation and creative problem solving... end up being a theatrical thing that people can point to and say, ‘oh we did that.’ "So it's one example of how "or…

don’t sell products and services to customers, but rather try to help people address their jobs to be done... most of the masses of customer data companies create is structured to show correlations... is taking companies in the wrong direction...home in on ... what the customer hopes to accomplish... the job to be done... When we buy a product, we…

many teams ... have become obsessed with ... being agile ... But agile is not a strategy — it is a capability... cannot permanently affect ... competitive position unless there’s a strategy behind it... constant cycles of optimization... offers little more than diminishing returns... not considering the opportunity costs ... A good idea is not the…

Blog posts take hours to write, those great images need to be found or created and those social networks need to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slow persistence. It is a marathon and a journey not a sprint... you are bui…

"Government around the world is pretty good at thinking about its own needs — they often put their political needs followed by the policy needs. The actual machine of government comes second. The third need then generally becomes the system needs, so the IT or whatever system’s driving it... the user comes a poor fourth, really." Turning that ups…