Overview: Communication Strategy

A YANSS interview with Adam Grant, author of Think Again: The Power of Knowing What you Don’t Know. Generally an "extensive exploration of how to rethink your own thinking", including his WorkLife podcast interview of Margaret Atwood on procrastination.(When annotating a podcast I really like a transcript, but there was none for this epi…

to divert someone away from prejudice and toward greater acceptance of others ... “Deep canvassing,”... “giving them grace.”... to hear someone say something that can be hurtful, ... think about how to ... connect with them...have patience with them, ask them to reflect on their life, and listen... many communities have a call-out culture... conde…

In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…

Instead of ... a winner/loser framework, think about your next argument as an opportunity to work toward resolution...change your point of view from I to us. Then, listen carefully... When possible, plan ahead...best persuaders “didn’t rely on the legitimate merits ... the psychological frame ... can carry equal or greater weight... ideas and fine…

intellectual humility, the crucial characteristic that allows for admission of wrongness... crucial for learning... difficult to foster... a virtue worth striving for... entertaining the possibility that you may be wrong and being open to learning ...actively curious about your blind spots... It’s about asking: What am I missing here? our reali…

naive realism, the tendency to believe that the other side is wrong because they are misinformed, that if they knew what you knew, they would change their minds to match yours... maybe WE are the ones who are wrong. We never go into the debate hoping to be enlightened, only to crush our opponents... When confronted with people who disagree, you te…

One of the most effective ways to change people’s minds is to put your argument into ... a story — but not just any story. The most persuasive narratives are those that transport us. Once departed from normal reality into the imagined world of a story, we become highly susceptible to belief and attitude change.... learn from psychologist Melanie C…

What if “persuadability” isn’t the right metric to look at? ... Information warfare expert Molly McKew, who specializes in U.S.–Russia relations... "There aren’t good tools to evaluate the impact of shadow campaigns... Information and psychological operations ... are not just about information, but about changing behavior... of more than 36,000 …

Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

Fighting people with facts only makes them cling to their beliefs more strongly, further polarising our damaged societies. Different tactics are needed, and they start closer to home than you think.

When someone tries to correct you... it backfires and strengthens those misconceptions ... the backfire effect makes you less skeptical of those things that allow you to continue seeing your beliefs and attitudes as true and proper... exerting effort dealing with the cognitive dissonance produced by conflicting evidence, we actually end up buildin…

the surest way of defeating the erroneous views of others is not by bombarding the bastion of their self-righteousness but by slipping in through the backdoor of their beliefs... People are generally better persuaded by the reasons which they have themselves discovered than by those which have come into the mind of others... Pascal frames persuas…

when people are confronted with moral dilemmas, they do indeed respond differently when considering them in a foreign language than when using their native tongue.

Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

"A good social media manager doesn’t have to have experience in the subject matter; they know how to do their research, build personas, adapt and be creative... Not understanding target demographics is like playing darts without a bull’s eye." - The Psychology That Informs Social Media | Social Media Today

@digitaltonto on "Cargo Cult Marketers", who - despite the complexity of modern marketing - "offer a false solution ... a simple formula that explains everything." Greg goes into the psychology of this particular breed of marketers with great insight, charting how they come up with and fall in love with their own idea and then, subconsciously, on…