or
or
or
&

Overview: Communication Strategy

Communications appears complex. But a good communication strategy shouldn't be.

I generally boil it all down to five simple, interrelated tables, defining:

  • Who you’re trying to reach: your audiences, including their needs and information preferences
  • What you’re trying to achieve with them: your business goals for each audience
  • Why they should pay attention to you: starting with you Unique Value Proposition, craft an Elevator Pitch, and from that derive Editorial Messaging for each audience
  • How you will get those messages to those audiences: an integrated, mutually supportive communications portfolio
  • When you will monitor and optimise those activities: key metrics, analyses and optimisation processes.

There are many ways to go about this. My favourite option is to spend a few hours a week interviewing diverse members of your team and holding one or two workshops. That way we'll develop buy-in together along the way, and I'll be able to mentor your staff so that they can better implement the strategy.

Because the last thing you need is a Word document gathering dust on a shelf.

Need help? Get in touch.

Related services: Content strategy, Online strategy, Online community management, Social media strategy, Content creation and marketing, Online architecture, Innovation strategy, Digital transformation, Change and project management.

Relevant resources

That euroblogger influence survey (updated)
mathewlowry.myhub.ai

Any survey which lists my blog as a Top 20 'influential' blog (see Stuart's post and interview with the authors, and Jon's post) must be either very generous or not have more than 20 blogs to work with

15/07/2010
Lisbon and the Euroblogosphere: my first use of the "c"-word
mathewlowry.myhub.ai

That's right - curation. Now officially Web2.0-buzzword-of-the-month (not quite sure which one).

How many eurobloggers can dance on the head of a pin?
mathewlowry.myhub.ai

So the debate about the Euroblogosphere, or the Eurosphere, or the European Public Sphere, or web2eu, or the European online public space, of whatever-we-call-it-next-week, has sparked again into life, like a Frankensteinian monster with dodgy spark plugs screwed into the base of its neck.

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.