Overview: Communication Strategy

"User friction ... prevents a user from accomplishing a goal in your product... three levels: interaction friction, cognitive friction, and emotional friction"Interaction friction: do usability testing."When cognitive load is high ... there is significant cognitive friction ... encompasses all aspects of the experience that result …

This article is not a UX Research manual, it ... provides a general idea of how and when UX Research is conducted ... why designers should care about it...~ Understanding brings us closer to what we are already so familiar with. And that is the inception of UX Research... user research tackles the demographical data about a product’s existing and…

The most important nine words in behaviour design...“Put hot triggers in the path of motivated people.”... upfront deliveries of dopamine bond users to products...Instagram lets you try 12 different filters... transaction is emotional... you get to feel like an artist... “Make people feel successful... Give them superpowers!”... the triggers ar…

Be wary of using expert judgement as your only source of data... by all means apply your expertise to make judgments about a design, but be sure to validate these judgements with data... Hick’s Law ... states that the time taken to make a decision increases as the number of choices is expanded... Fitts’ law... the time required to rapidly move to…

New tools are needed to help organizations leverage on the power of ecosystems and enable participation of external entities in the business process. That’s what the Platform Design Toolkit is for: design systems that create much more value than they capture and motivate everybody to join.

Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

In this week’s edition, a months’ reading - some 30 posts - on social media, digital transformation, content/system design and EuroPCom2015. But first some news from me

Masterclass time. From the Google Blog:  we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

"some people have the sense that data somehow makes designers less powerful, that you’re basing decisions based purely on mechanical measures rather than designer intuition and genius... data is what ... turns designers from artists into the most important decision makers in a company... prototypes can really only get you to local maxima ... the…

With a very nice longform, multimedia html5 presentation to boot. "In this bustling environment, there is less news and more noise. ..." More news but even more noise, rather.

"AB Tasty, the French A/B testing specialist, has published this guide for the benefit of those who are implementing A/B testing and would like to know how to conduct truly effective tests."