Communications appears complex. But a good communication strategy shouldn't be.
I generally boil it all down to four simple, interrelated tables, defining:
A Word document entitled "communication strategy" gathering dust on a shelf is no use to anybody. The only way your strategy will have an impact is if:
There are many ways to go about this. My favourite option is to spend a few hours a week interviewing diverse members of your comms team and holding one or two workshops with them and others. That way we'll develop buy-in together along the way, and I'll be able to mentor your staff so that they can better implement the strategy.
But if that's not possible right now, I boiled my process down into an online course: 4-Step Communication Strategy Framework: demystify communications strategy
Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…
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