Overview: Change & Project Management
Noone will notice your new communications, innovation or digital transformation strategy if you never implement it.
A new strategy implies change, so implementing it requires both project and change management. These are ideally integrated, so that change is rolled out across the organisations along with the new features, tools and processes.
I’ve been innovating online since 1995. Every online innovation involved planning for unknowns, coordinating experts who had never worked together before, and rolling out change across organisations.
More services: start with Communication strategy..
Relevant resources
mathewlowry.myhub.ai
What happened when I was invited to “do a Rápido” at the IABC’s conference in Rotterdam earlier this week.
medium.com
Social Media had its place in marketing during the early days, but as platforms (Facebook, Twitter, LinkedIn, Pinterest) have evolved brands/businesses have lost their ability to stand out... social media is a channel to connect with and provide value to your existing users...should be the responsibility of a cross functional team member who wo…
www.nytimes.com
Begins with a beautiful rant on technology's tyranny in individual and collective life: "Journalistic institutions slowly transform themselves into silent sweatshops in which words cannot wait for thoughts, and first responses are promoted into best responses, and patience is a professional liability... Digital expectations of alacrity and ters…
medium.com
Fairly typical piece on integrating social media into organisations to improve customer service, employee productivity and sales. These points have been made before, but this article brings them together well and provides plenty of links to the underlying research, which makes it useful if you need to supporting arguments for change management. -…
stevefarnsworth.wordpress.com
Thoughtful post from @steveology. Reminding me of Rule #2 of "10 things the EU should probably know about social media", but adds to it. "in house staff, or primarily outsource to an agency? ... neither model works very well, but a hybrid works extremely well... The advantage of a comms agency is that their staff work for "a dozen or two comp…
holtz.com
" Engaging employees internally has a direct impact on how the company is perceived externally. While the term employee engagement (or any of its variations) don't appear in the report, it's clear that combining social media with good management practices produces more engaged employees who have a direct impact on how the outside world views the o…
mathewlowry.myhub.ai
The ever-excellent For Immediate Release (episode 638) put me onto 10 things you still need to know about social media / social business, by Olivier Blanchard (aka the Brand Builder), which sounds like every other post you've ever hear of. But it's worth a read...