Overview: Change & Project Management
Noone will notice your new communications, innovation or digital transformation strategy if you never implement it.
A new strategy implies change, so implementing it requires both project and change management. These are ideally integrated, so that change is rolled out across the organisations along with the new features, tools and processes.
I’ve been innovating online since 1995. Every online innovation involved planning for unknowns, coordinating experts who had never worked together before, and rolling out change across organisations.
More services: start with Communication strategy..
Relevant resources
blogs.wsj.com
"Marketers now have a very real option to bring the majority of their media agency work in-house. If agencies want to maintain relevance ... [they need to] break down the silos they’ve spent the last two-plus decades creating.... The silos will come down one way or another. Smart agencies will dismantle them by design; the rest will crumble under…