Overview: Innovation Strategy
While innovation can’t be turned on like a tap, it is something you can make more likely to happen.
Creating a favourable environment for innovation starts with getting the basics right:
- integrating your internal and external communications strategies,
- combining them with knowledge management tools and processes,
- and integrating training and employee engagement programmes.
In other words, what I mean by digital transformation.
Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.
However, building and integrating them is itself a major innovation challenge!
Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:
- supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
- helps your external communications team discover useful internal content, and transfer it outwards
- ensures useful external information reaches the right people inside
- spreads an innovation & communications culture throughout the organisation.
But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.
Like to figure out how? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.technologyreview.com
Good history of design thinking."IDEO’s way of working: a six-step methodology for innovation called design thinking... Key ... was its replicable aesthetic, represented by the Post-it note:... Not too precious, not too permanent... promises a fast-moving, cooperative, egalitarian process", but is also "disruptive, startup-flavored …
mashable.com
Storytelling at its finest... should evoke a visceral reaction in its audience. There's something to be said about inviting that audience to participate in a story ...the options for how to do so are infinite... Here, we explore some great examples of interactive and crowd-sourced storytelling at its finest. - Crowd-sourced storytelling: How…
journalists.org
"A newsroom typically contains reporters, editors, data journalists, developers, designers … But traditionally they work in separate departments, unable to seamlessly collaborate together. That’s why silos don’t work. Instead, there should be a horizontal of these newsroom archetypes to truly integrate the journalism with the tech." - J-teams, le…
www.brainpickings.org
Remind me to buy this guy's books: "There is no way by which events can be directly recorded in our brains; they are experienced and constructed in a highly subjective way, different in every individual, differently reinterpreted or reexperienced whenever recollected. . . . Frequently, our only truth is narrative truth, the stories we tell each…
www.fastcompany.com
"At Menlo Innovations, structure and multiple keyboards allows you to split the difference between chaos and bureaucracy". - How One Company Replaced Meetings and Bureaucracy With Pairs, Ceremonies, and Storytelling, from Fast Company
www.niemanlab.org
Data-driven storytelling, sharable journalism in a British skunkworks. What's not to like? From NiemanLab: "Data-driven storytelling and web-native, sharable journalism are two of the biggest trends in media at the moment. If you locked the two together in a room, Ampp3d might walk out the door ... As a news site, Ampp3d keeps its output fairly …