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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

How to Stay Ahead When the Rules Change
www.gsb.stanford.edu
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Why do companies so often fail to adapt? ... no shortage of ways ... But ... firms need to recognize the need for change ... organizations tend to operate ... blind momentum... why are they slow to change course? ...very difficult to study how companies adapt ... need both a large sample of firms and a reliable way of quantifying their choices....…

Holacracy vs. Hierarchy vs. Flat Orgs
blog.holacracy.org
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The absence of hierarchy does not necessarily mean no structure. - Holacracy vs. Hierarchy vs. Flat Orgs — Holacracy — Medium

The Future of Firms. Is There an App for That?
medium.com
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"A large part of corporate economic activity today is still designed to accomplish what high market transaction costs prevented earlier. But the world has changed... coordination can be performed without intermediaries with the help of new technologies. Digital transparency makes responsive coordination possible... Apps can now do what manag…

Why the insight & creativity sweetspot delivers better customer experiences
econsultancy.com
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"what people really want is to be treated like individuals and given the tools to help themselves.... Rigour is the cold, hard fact of insight. Magic is the creative talent ... Without great insight, creative may be ill-informed or poorly targeted.... Meanwhile, a data-based body of evidence that isn’t supported by creativity fails to creat…

Creating a surge around change
www.mckinsey.com

"in the cause of wider employee participation... there’s more to success than just investing heavily in the latest Enterprise 2.0 technology platforms. Large-scale engagement of the workforce requires, first and foremost, a firm grasp of organizational culture and its social dynamics, a psychological understanding of what triggers new behavior, …

Medium's Holacracy: new kind of company, new kind of manager
medium.com
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"When you think about a company with no managers there’s a good chance your mind drifts to stories of chaotic “meritocracies”, bro-y cultures, and HR disasters. Whereas we value mentorship and coaching, continuous self-improvement, and strive to make sure everyone feels safe and supported. ... That said, we do think there are problems with tradit…

How To Create A Movement Within Your Organization
www.digitaltonto.com
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"movements... seem to self-organize and spread virally, as if they were LOLCats or some other digital meme. So why can’t we get our organizations to act the same way? You would think that with command and incentive structures in place, it would be easier for leaders to set a direction and get things moving, but anyone who’s run an enterprise kno…

The Chief Innovation Officer’s 100-Day Plan
blogs.hbr.org
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"some skeptics in the organization feel that innovation is an overhyped buzzword that doesn’t justify being a separate function. So, what can you do in your first 100 days to set things off on the right track?" - The Chief Innovation Officer’s 100-Day Plan - Scott Anthony, and Robyn Bolton - Harvard Business Review

Facebook and the fear of being judged
euansemple.com

"Why is it so hard to get platforms on which people can help each other solve practical challenges or understand strategic directions better to take hold in our organisations? I reckon it comes down to the fear of being judged... Being found wanting by your friends is one thing but being judged by your peers or your boss represents a whole differ…

My Company Adopted a Holacracy
mashable.com
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Excellent insider's view of both theory & practice... "My first holacracy meeting made me want to quit my job. One year later, ... I can’t imagine going back to our old way of working.... a holacracy eschews titles and instead builds a chain of command based on the work that needs to be done. The group decides to distribute tasks. Those responsi…

Perfection kills creativity
www.inma.org
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5 principles for any organisation seeking to innovate digitally. Most cover the role of management and organisational structure (flat vs hierarchical structures, cross-silo interdisciplinarity, etc.), but the one that resonated most for me was cultural: "...one of the main cultural challenges [to innovation]... focus on optimising current proce…

Great strategy is aided by diversity of thought and attitude
blogs.hbr.org
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If you're involved in developing strategy, you need to read 'Why Smart People Struggle with Strategy'. Personally I recognise a lot of this, including in myself, although I don't consider myself particularly smart. The key recommendation? "strategy should not be a monoculture ... of high-IQ analytical wizards. Great strategy is aided by diver…

Employee Satisfaction Doesn't Matter
www.linkedin.com

"Employees don't want to be "satisfied" as much as they want to be engaged. What they want most is a great boss who cares about their development, and a company that focuses on and develops their strengths." - Employee Satisfaction Doesn't Matter | LinkedIn

Build your brand from the inside out
www.gatehousegroup.co.uk
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"Internal communications are responsible for engagement, which can enable employees to actively play a part in shaping the values and the type of experience customers have. Engaged employees who have been inspired and experience the vision, values and mission will then be strong advocates as they work and become involved in the brand themselves…

Co-create your HR strategy as it is lived
www.hodes.co.uk
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"if you co-create with your consumers, you are more likely to develop something that they want to buy; consumers are far more likely to be advocates and ambassadors for something that they have had a say in developing; the very act of engaging in a process of co-creation will increase consumer loyalty to your brand. Swap the word "employees" fo…

Think Strategically
www.inc.com
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5 brief points on how leaders can get everyone thinking strategically, and not just reacting. I personally like point 4: "4. Create a philosophy. ... communicate a well-articulated philosophy, a mission statement, and achievable goals throughout your company. Individuals and groups need to understand the broader organizational strategy in orde…

Build a Culture of Innovation: Kill Mediocrity
weblog.mediatemple.net
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Easier said than done. It'd be a lot simpler if we could just Kill the Mediocre. "From startups to global enterprises I see two things. One, I've observed the voicing of ideas that immediately vanish into the ether of complacence, politics or blatant disregard. Two, I've witnessed the escape of morale where employees refuse to share ideas to im…

Replacing Bureaucracy With Pairs, Ceremonies, and Storytelling
www.fastcompany.com
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"At Menlo Innovations, structure and multiple keyboards allows you to split the difference between chaos and bureaucracy". - How One Company Replaced Meetings and Bureaucracy With Pairs, Ceremonies, and Storytelling, from Fast Company

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