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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

Platforms, Creative Communities, and the Need for a Radical Reimagining - The Reboot
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Great piece on the implications for creators of the shift to algorithmically managed content platforms."Vine was an entirely new cultural platform ... Twitter had unwittingly enabled the creation of a true subculture... [but] didn’t know how to make money from it... in contrast... TikTok has prospered because it generally seems to understa…

The Case for Digital Public Infrastructure | Knight First Amendment Institute
knightcolumbia.org
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Today's social platforms' business models are not inevitable, but because we see them as such we constrain "the solution space we consider for combatting mis-/disinformation, polarization, and promotion of extremism... we need to consider what technologies [and] digital media to have a productive role in democratic societies".H…

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make every minute you spend consuming information much, much more valuable... much ... online content ... awful. Driven by clickbait, optimized for maximum distraction... lowest common denominator, it only added to people’s confusion ... in ... productivity, performance, and personal effectiveness... lots of gems ... buried beneath an avalanche of…

What can be done? Digital Media Policy Options for Europe (and beyond) | Reuters Institute for the Study of Journalism
reutersinstitute.politics.ox.ac.uk
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policy options ... to create a more enabling environment for independent professional journalism... demonstrate what democratic digital media policy could look like... protect ... from threats to their independence and to freedom of expression... level playing field and support... oriented towards the digital, mobile, and platformdominated future …

28/04/2020
Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
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for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

Publishers that closed their comments sections made a colossal mistake | What’s New in Publishing | Digital Publishing News
whatsnewinpublishing.com
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Most criticisms lodged against the content creators that chose to work with the platforms are made with the benefit of hindsight... the decision many publishers made to close down their comment sections should be considered one of the industry’s worst blunders.... editors looked down into their article comments sections and did not like what they …

Understanding Media and Information Quality in an Age of Artificial Intelligence, Automation…
medium.com
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Technology has altered the foundations of news and media, and as trust in media continues to decline, artificial intelligence, machine learning, and algorithms have come to play a critical role not only as threats to the integrity and quality of media, but also as a source of potential solutions. The core threats to information quality associated …

Compass News: How we built an AI editor that makes young people smarter, quicker.
medium.com
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We’ve spent 18 months training an AI editor... shadow the curation performed by professional journalists on a gigantic range of topics... it now works independently.... your own personal journalist on hand at all times, ready to explain what’s going on in the world... real-time updates on important headlines, explained in the most succinct way po…

We’ve found the future of media
medium.com
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If using a beautiful content management system doesn’t miraculously solve a media company’s cash flow problems, what will? If short videos, or elaborate commenting systems, or mobile storytelling, or interactive graphics, or Snapchat Stories, or Instagram hashtags, or Instant Articles, or Google AMP, or programmatic advertising, or native advertis…

06/02/2018
Journalism, Media and Technology Trends and Predictions 2017 | Reuters Institute for the study of Journalism
reutersinstitute.politics.ox.ac.uk
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... fears about how changing technology is affecting the quality of information and the state of our democracy. ... heated debate about the role and size of tech platforms and the extent to which their activities should be regulated. Artificial Intelligence (AI) takes over from mobile as the hottest topic in technology...Expect widespread innovati…

Innovation gone bad - Columbia Journalism Review
www.cjr.org
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The privations of the past decade and a half have unleashed nothing if not a stream of flimsy would-be innovations... as a public service, we offer this starter list of Media-Innovation-Don’ts.

02/01/2017
Business coaching to a media startup
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Business coaching to a media startupOne of the smallest, yet sweetest, projects of 2016 was helping specialist online media Borderlexrethink its business and relaunch its website. Coaching ranged from overall business model right down to the nuts and bolts of social media promotion, engagement and monitoring.

01/12/2016
With its Maker Week, The New York Times is trying to foster teamwork and, possibly, new products » Nieman Journalism Lab
www.niemanlab.org

Times’ Maker Week — a weeklong initiative for the paper’s developers, designers, product managers, and other newsroom staffers to take a break from their typical work and focus on other projects... the Times holds quarterly Maker Days where staffers can spend a day doing research or pursuing another type of learning opportunity that they may not …

13/09/2016
#EmergingUS launches $1 million crowdfunding campaign to cover the country’s changing identity – Poynter
www.poynter.org
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This is a completely new way to launch a media startup,... Most startups start with VC funding or a foundation grant or corporate support and then go chasing after an audience. But our crowdfunding approach means that #EmergingUS will be built on an audience of thousands... treated as real stakeholders. They'll play a big role in shaping the cont…

Start-up Storyful defines its innovative culture
www.inma.org
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“Innovation is not just a cool thing. It’s not just a process. It’s a culture. We research. We design. We build.” Innovation should not compete with the daily grind of the company, it must emerge from it

Newspapers struggle to find path in digital age
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For the US daily newspaper sector over the past decade, weekday circulation has fallen 17 percent and ad revenue more than 50 percent ... a key for the industry is changing the culture of newsrooms to foster innovation. This includes allowing interaction of different groups—journalists, technicians and others which the study referred to as "tribes…

05/01/2016
7 experts on Europe's biggest media innovators
www.euractiv.com
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What are Europe's most innovative news applications and initiatives?

21/12/2015
Investigating the network: The top 10 articles from the year in digital news and social media research » Nieman Journalism Lab
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We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.

The Great Journalism Innovation Problem
medium.com
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The innovation we talk of in journalism isn’t the kind of innovation designed to radically change the way consumers behave, it’s really just short term reactionary attempts to try and deliver content to platforms the majority of consumers already use... Innovation in tech is rarely if ever short term... We’re being taken on this journey and it …

Back to EurActiv for some media innovation
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The BBC gets its own 'innovation report'
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With a very nice longform, multimedia html5 presentation to boot. "In this bustling environment, there is less news and more noise. ..." More news but even more noise, rather.

Quartz and The Economist on culturing innovation
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24/11/2014
Guardian forms new editorial teams
www.journalism.co.uk
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Th@e new Guardian Visuals team will bring together ... the graphics desk, picture desk, interactive team and parts of the digital design and multimedia teams... it's hard to assemble teams that are cross-disciplinary ... and have the right combination of designers, developers, graphic artists, photographers." - Guardian forms new editorial teams…

From longform renaissance to Big Internet disenchantment (#B2B4ME part 2)
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As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".

Innovation: CMS, news media & personal productivity (TumblrHub last week, part 2)
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Part 2 of my second weekly roundup, where the overriding theme is innovation.

The Art and Science of Data-Driven Journalism
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New report ”examines the current state of data journalism... calling for more transparency on how data is collected and used in journalism, anticipating an explosion in news apps as a way of producing information, and ways newsrooms can address security around their data and reporting. " In particular, I love this: "...the advice that newsroom le…

NYT digital innovation report: What Brands Can Learn
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"there are themes that may be more broadly applicable than scanning the headlines might make you believe.... ... report defines audience development as "the work of expanding our loyal and engaged audience," ... While this is a central role for the newsroom, audience development is the responsibility of every individual... ... another important …

Logic+Emotion: The New York Times Innovation Report is Both a Manifesto and Warning For Entrenched Organizations
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"it is the innovation report which needs to be read cover to cover by anyone whose work includes a digital media component. "

Circa's 1st Revenue Stream: Native Ads
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Surprise surprise... "Circa is developing two types of ads: magazine-style full-screen banners, like Flipboard, and sponsored posts... which look and feel like editorial, created by a separate staff.... One future revenue possibility would be licensing access to Circa's article data to other publishers," - News App Circa Looks to Na…

Ampp3d knows why you click on charts, images & memes
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Data-driven storytelling, sharable journalism in a British skunkworks. What's not to like? From NiemanLab: "Data-driven storytelling and web-native, sharable journalism are two of the biggest trends in media at the moment. If you locked the two together in a room, Ampp3d might walk out the door ... As a news site, Ampp3d keeps its output fairly …

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