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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

Is group chat making you sweat?
m.signalvnoise.com
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What we’ve learned is that group chat used sparingly in a few very specific situations makes a lot of sense. What makes a lot less sense is chat as the primary, default method of communication inside an organization.... All sorts of eventual bad happens when a company begins thinking one-line-at-a-time most of the time... Frazzled, exhausted, and …

Intranets aren’t essential (but a digital workplace can be)
www.clearbox.co.uk
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if business needs are met, it generally doesn’t matter whether the intranet is involved or not, so long as the solution is effectively integrated into an organisation’s digital workplace... In trying to make an intranet essential, we lock ourselves into starting with a solution and then looking for the problems... Sometimes the outcome of this ch…

Why work collaboration tools need to change
medium.com
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"today’s social collaboration tools ... are focused on the wrong things, or at least on the wrong scale.... enterprises do business, but people do work. We will see a shift away from tools designed around ‘business’ and instead see a swing to tools that help people accomplish their work... the mantra will be — people first, mobile first, cloud f…

The Failed Promise of Social Collaboration
medium.com
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"Much of what social collaboration tools are designed to support is shallow work, and the stuff of managerial oversight... deep productivity comes from supporting deep work - cognitively demanding activities that leverage our training to generate rare and valuable results, and that push our abilities to continually improve - trying to support…

Menus vs. Search: Answered(?)
www.enterprisestrategies.com

"With 95% confidence we conclude that an increase in ranking “the intranet search helps me find the information I need” results in a higher valuation of the respondents intranet as a whole. The impact for the same question related to menus was statistically insignificant." Not quite the deathknell for information architects and resellers of stic…

Intranet redesign, Phase 2: information architecture & content audit
intranetdiary.co.uk
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Great article on improving intranet UX, and useful inspiration for any website manager: "During the online cardsorting sessions I covered over 1000 content items and got nearly 36,000 individual responses. The first batch ... designed to elicit our main navigation labels. Subsequent tests then checked that the chosen names would suit all the intr…

Intranets Reimagined: Breaking down "Intranet Look"
www.enterprisestrategies.com

"we’ve applied econometric principles to the results of over 200 intranet surveys and… statistically pinpointed which intranet attributes most impact a user’s perception of their intranet. This first post... showing what employees prefer to look and find when they view their company’s intranet." Some surprising results, For example, although I'…

Why Is Slack So Habit-Forming?
medium.com
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"On the surface, no single factor seems to set Slack apart from a plethora of other collaboration tools. However, a closer look using the model described the book Hooked: How to Build Habit-Forming Product, reveals the user psychology behind the company's success." - The Psychology of a Billion-Dollar Enterprise App: Why Is Slack So Habit-Formi…

All stream, no memory, zero innovation
mathewlowry.myhub.ai
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Tackling corporate memory loss and innovation failure requires a different paradigm than that offered by social media.

The Complex Role of a Modern Intranet Manager
www.thoughtfarmer.com
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"Traditional intranets required someone at the helm with a broad perspective and variety of skills. Newer social intranets, with their greater ability to influence company culture and productivity, have only added to the pile of needed skills. In this article we explain what the core skills are for successful intranet managers, common gaps in exp…

Plus ça change ...
mathewlowry.myhub.ai
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An organisation which cannot remember cannot learn; an organisation which cannot learn cannot improve.

Open-source intranet award winners
www.steptwo.com.au
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"The winners and other leading entries in the annual Intranet Innovation Awards show that WordPress and other open-source technologies can provide an intranet platform to meet both organisational and user needs. One of the aims of the Awards is to showcase examples of successful approaches and practices which can be applied by intranet team wit…

Connected Enterprise 2013 - Home
connectedenterprise.ontrackevents.com

"Constellation's Connected Enterprise is the intimate innovation summit for senior business leaders successfully using disruptive technologies such as social business, cloud computing, mobile enterprise, big data and analytics, gamification, and unified communications/video to drive business value and transform business models."

Robot Barbie just ate my Meatball Sundae!
www.cleverworkarounds.com
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I used to refer to great-websites-for-the-wrong-audience as Meatball Sundaes, but this visual metaphor is much better... using Sharepoint to deliver social intranets for organisations that don’t want social intranets, due to the passionate conviction that they need a social intranet.

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