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Overview: Innovation Strategy

While innovation can’t be turned on like a tap, it is something you can make more likely to happen.

Creating a favourable environment for innovation starts with getting the basics right:

  • integrating your internal and external communications strategies,
  • combining them with knowledge management tools and processes,
  • and integrating training and employee engagement programmes.

In other words, what I mean by digital transformation.

Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.

However, building and integrating them is itself a major innovation challenge!

Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:

  • supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
  • helps your external communications team discover useful internal content, and transfer it outwards
  • ensures useful external information reaches the right people inside
  • spreads an innovation & communications culture throughout the organisation.

But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.

Like to figure out how? Get in touch.

More services: start with Communication strategy.

Relevant resources

How to Stay Ahead When the Rules Change
www.gsb.stanford.edu
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Why do companies so often fail to adapt? ... no shortage of ways ... But ... firms need to recognize the need for change ... organizations tend to operate ... blind momentum... why are they slow to change course? ...very difficult to study how companies adapt ... need both a large sample of firms and a reliable way of quantifying their choices....…

I Answer Your Questions About the State of Digital Transformation - Brian Solis
www.briansolis.com
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Where are companies at in their digital transformation efforts?... I define iteration as doing the same things better. Innovation is doing new things that unlocks new value for your customers. Only one of those can lead to disruption, which is doing new things over time that make the old things obsolete.

Black Swan Politics
blog.semilshah.com
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the rise of Trump using language of how we talk about startups that become black swans.

21/03/2016
Productivity, innovation, community & more (Top3ics, 1 Dec)
mathewlowry.myhub.ai
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Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

What Is Disruptive Innovation?
hbr.org
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disruption theory is in danger of becoming a victim of its own success. Despite broad dissemination, the theory’s core concepts have been widely misunderstood and its basic tenets frequently misapplied... refinements over the past 20 years appear overshadowed by the popularity of the initial formulation... too many people who speak of “disrupt…

18/11/2015
Disruption Debate - What's Missing?
edgeperspectives.typepad.com

"incumbent players [must] expand the horizons of their leadership team beyond the next quarter or next year ... challenge key assumptions... resist the temptation to deny that [disruption] exists." - Edge Perspectives with John Hagel: The Disruption Debate - What's Missing?

02/07/2014
The Disruption FAQ
www.asymco.com
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Wow, that's timely: "Q1. What is disruption? Disruption happens when the strong are defeated by the weak....

29/06/2014
What To Make Of Jill Lepore's Attack On Disruption?
www.forbes.com
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@digitaltonto weighs in on the LePore v Shristensen debate on Forbes: "Yet Lepore veers off course by essentially affirming the consequent.... In her fervent desire to critique, she conflates. Disruption, innovation and disruptive innovation are, in fact, three distinct entities.... there is more than one way to innovate, what’s really important …

25/06/2014
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